Content & Social Ecosystem Strategist

Truist; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Truist is seeking a strategic Content & Social Media Ecosystem Manager to connect social media, content experiences, and influencer marketing across the enterprise. This role ensures discoverability and trust as client journeys begin with search, AI assistants, and digital research, and aligns investments into an integrated growth ecosystem.

You will partner with senior leaders to enable connected planning, publishing, distribution, and optimization while driving governance, standards, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related social media experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing and social media discipline.
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Sophisticated analytical skills and the ability to solve complex technical and business problems.
• Ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Responsibilities

• Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys.
• Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth.
• Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities.
• Align cross-functional stakeholders around shared roadmaps, decision rights, capabilities, and outcomes.
• Help ensure social media, content, and influencer and creator marketing investments operate as an integrated growth ecosystem.
• Work with the senior leader of Social Media to advance the capabilities and infrastructure supporting the social ecosystem.
• Work with the senior leader of Content Experiences to enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content.
• Work with the Influencer/Creator Marketing Manager to connect the always-on creator content ecosystem to broader planning, distribution, paid media, measurement, technology, governance, and optimization capabilities.
• Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management.
• Establish scalable standards and workflows that improve quality, consistency, accessibility, efficiency, and brand alignment across the ecosystem.
• Drive adoption of shared capabilities and ways of working across internal teams and external partners.
• Develop shared KPIs and measurement frameworks for discoverability, reach, engagement, consideration, conversion, content effectiveness, and ecosystem performance.
• Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other performance data to guide strategy and investment decisions.
• Deliver executive dashboards and actionable recommendations that demonstrate enterprise value and identify optimization opportunities.
• Translate emerging issues, client needs, cultural trends, reputational signals, and discovery behavior into coordinated action.
• Establish a continuous improvement model that applies insights and performance results across the ecosystem.
• Coordinate agency, platform, technology, and vendor relationships that support the social media, content experience, and influencer and creator marketing ecosystem.
• Set expectations and drive partner accountability, innovation, performance, scalability, and continuous improvement.
• Evaluate solutions that improve discovery, engagement, measurement, workflow efficiency, governance, and enterprise value.
• Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management.
• Support the effective integration and adoption of platforms and tools across enterprise teams.
• Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and supporting documentation.
• Ensure influencer and creator marketing is incorporated into applicable policies, procedures, review processes, disclosure requirements, controls, escalation protocols, and governance standards.

Skills

Strategic thinking

Cross-functional collaboration

Analytical skills

Content strategy

Social media marketing

Governance & operating models

Measurement & analytics

Executive communication

Influencer marketing

Education

Bachelor’s degree in Marketing, Communications, Business Administration or related field

MBA preferred

Tools

Adobe Analytics

AEM

Adobe Campaign

Salesforce/CRM platforms

Job description

Truist is seeking a strategic Content & Social Media Ecosystem Manager to connect social media, content experiences, and influencer marketing across the enterprise. This role ensures discoverability and trust as client journeys begin with search, AI assistants, and digital research, and aligns investments into an integrated growth ecosystem.

You will partner with senior leaders to enable connected planning, publishing, distribution, and optimization while driving governance, standards, and