Product Marketing Lead: GTM & Launch Strategy

Cengage Group; Omaha (NE); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will collaborate with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.

You will lead the development of value propositions, personas, and product descriptions, while coordinating with Sales Enablement and Marketing teams for tools, demos, and outbound messaging.

Qualifications

• Product marketing knowledge including positioning and GTM readiness.
• Translate insights into concise messaging and enablement materials.
• Cross-functional collaboration with autonomy and risk awareness.
• Influence decision-making across multiple teams through insights.
• Strong written and verbal communication for concise product messaging.
• Experience developing sales enablement assets such as one-pagers and demos.
• Collaborate with Product, Sales, and Marketing partners.
• Bachelor’s degree or equivalent practical experience.
• 5+ years of related experience in product marketing or marketing.

Responsibilities

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage-hosted events and webinars aligned to product lifecycles and release milestones.

Skills

Product marketing

GTM readiness

Market analysis

Cross-functional collaboration

Stakeholder influence

Communication skills

Sales enablement assets

Team collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Cengage Group is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will collaborate with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.

You will lead the development of value propositions, personas, and product descriptions, while coordinating with Sales Enablement and Marketing teams for tools, demos, and outbound messaging.