Senior Product Marketing Leader - GTM & Messaging

Benevity; Los Angeles (CA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Benevity is seeking a seasoned Product Marketing Leader in Los Angeles to own end-to-end messaging and GTM for the Enterprise Impact Platform. You will guide a PMM team, translate market insights into sales enablement, and partner with Product, Sales, CS to shape positioning across the portfolio.

You will mentor a high-performing team, drive cross-functional collaboration, and deliver Voice of Customer insights to product strategy, ensuring a unified market narrative and strong customer impact.

Qualifications

• Seasoned product marketer and leader with ability to identify business and market needs.
• Experience crafting compelling messaging and positioning.
• Ability to work directly with clients and collaborate across the business.

Responsibilities

• Own end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform.
• Direct research into market trends and persona development to inform sales playbooks.

Skills

Team leadership

Product marketing

Go-to-market

Messaging & positioning

Cross-functional collaboration

Job description

Benevity is seeking a seasoned Product Marketing Leader in Los Angeles to own end-to-end messaging and GTM for the Enterprise Impact Platform. You will guide a PMM team, translate market insights into sales enablement, and partner with Product, Sales, CS to shape positioning across the portfolio.

You will mentor a high-performing team, drive cross-functional collaboration, and deliver Voice of Customer insights to product strategy, ensuring a unified market narrative and strong customer impact.