Senior Product Marketing Leader — GTM & Enablement

salesforce.com, inc.; Atlanta (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

Salesforce seeks a self-starting Product Marketing Manager to drive GTM strategy and execution for a key product line. You will translate customer and seller needs across marketing, sales enablement, product, and field teams to enable strong pipeline generation and close deals.

The role requires passion for navigating ambiguity, influencing strategy, and delivering impactful marketing assets while collaborating with global stakeholders.

Qualifications

• 7+ years of Product Marketing, Solution Engineering, Sales, or Go-To-Market experience.
• Expertise in Salesforce products and/or other SaaS/B2B tech platforms.
• Hands-on experience creating marketing assets (demos, training, FAQs, decks, videos).
• Ability to use data/analytics to drive decision-making with measurable marketing metrics.
• Strong organizational skills to balance multiple projects in a dynamic environment.
• Excellent cross-functional collaboration and stakeholder alignment.
• Strong communication skills, both written and verbal.
• Experience assessed by core role competencies and examples.
• Ability to deliver presentations to audiences of varying sizes.
• Comfort leading projects amid ambiguity.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the product line.
• Develop succinct and effective sales training materials (demos, training, FAQs).
• Align to global distribution leaders to drive marketing and sales programs and pipeline generation.
• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content aligned to campaigns.
• Own key sales communications and updates; create content for Salesforce events.

Skills

Go-To-Market strategy

Salesforce products

Sales enablement assets

Data-driven decisions

Cross-functional collaboration

Presentation & communication

Job description

Salesforce seeks a self-starting Product Marketing Manager to drive GTM strategy and execution for a key product line. You will translate customer and seller needs across marketing, sales enablement, product, and field teams to enable strong pipeline generation and close deals.

The role requires passion for navigating ambiguity, influencing strategy, and delivering impactful marketing assets while collaborating with global stakeholders.