Enterprise PMM: GTM & Governance for Sidekick

Zapier Inc.; United States, Northern America, Americas; Remote; USD 120,000 - 160,000; Full time

Job summary

Zapier Inc. is seeking a Sr. Product Marketing Manager, Enterprise, to shape go-to-market for high-value products while enabling Sales with technically grounded messaging. This role focuses on enterprise GTM for Sidekick and other core offerings, reporting to the Director of Product Marketing.

You'll collaborate with Sales, Product, and Marketing to drive enterprise growth, craft compelling proposals, and translate customer needs into packaging and field-ready materials.

Qualifications

• You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue.
• You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer.
• You have 8+ years in product marketing with meaningful time supporting enterprise sales.
• You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need.
• You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions.
• You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through.
• You actively use AI tools to work more efficiently - ideally you've built automations yourself.
• You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users.

Responsibilities

• Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA.
• Help shape our enterprise ICP and motion into a focused, repeatable GTM.
• Own our Governance story: how we position things like secure auths, identity management, and safety with agent use.
• Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product.
• Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers.
• Bring product-level depth to competitive deals, grounding 'why Zapier wins' in specific workflows and features.
• Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals.
• Partner with product and sales to shape and close enterprise opportunities on new platform capabilities.
• Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness.

Skills

Product marketing

Enterprise sales support

Technical depth

Product-market fit

Data-driven

AI tooling

Asynchronous collaboration

Enterprise buyers

Job description

Zapier Inc. is seeking a Sr. Product Marketing Manager, Enterprise, to shape go-to-market for high-value products while enabling Sales with technically grounded messaging. This role focuses on enterprise GTM for Sidekick and other core offerings, reporting to the Director of Product Marketing.

You'll collaborate with Sales, Product, and Marketing to drive enterprise growth, craft compelling proposals, and translate customer needs into packaging and field-ready materials.