Enterprise Marketing Manager, Stroke

onehealthineers; United States; On-site; USD 146,000 - 200,000; Full time

Job summary

Siemens Healthineers in the United States is seeking an Enterprise Marketing Manager, Stroke to define and drive go-to-market strategies for our stroke care portfolio. You will develop multi-channel campaigns, craft audience- and channel-specific messaging, and produce sales tools that generate awareness and demand across acute, ambulatory and mobile settings.

The role requires strong writing and analytical skills, collaboration across global teams, and the ability to manage budgets and

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
• Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
• Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
• Proven results in working with executive leadership and cross-functional teams.
• Experience in collaborating globally; managing global projects with international counterparts.
• Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
• Strategic thinker with excellent communication and analytical skills.

Responsibilities

• Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
• Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for stroke care solutions.
• Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
• Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
• Develop thought-leadership content based on industry trends and strategic business priorities.
• Measure campaign success and optimize message/channel mix against defined goals and budget.

Skills

B2B marketing

Marketing strategy

Cross-functional collaboration

Exceptional writing

Executive stakeholder management

Global collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Enterprise Marketing Manager, Stroke defines and drives go-to-market strategies and programs that position the Siemens Healthineers stroke care portfolio among the nation's top healthcare organizations and emerging market segments.

Stroke is a major clinical focus within the Siemens Healthineers strategy, underscoring its importance to the broader mission of Elevating Health Globally. The ideal candidate must have a strong understanding of the dynamics and economics of the U.S. healthcare market, and particularly of stroke care pathways across acute, ambulatory and mobile settings, to effectively develop and execute marketing campaigns that promote the collective value of our comprehensive portfolio of products, services and programs to target audiences, including executives, department heads, clinicians and other key decision makers.

Responsibilities include supporting the development and launch of multi-channel, persona-based marketing campaigns and experiences, developing compelling audience- and channel-relevant messaging and materials, and creating sales-enablement assets and tools that generate awareness and demand for our stroke care portfolio, as well as monitoring and measuring overall campaign success against defined goals and budgets.

The successful candidate must demonstrate exceptional marketing, communication, writing and organizational skills, especially in developing cohesive, cross-portfolio value propositions, campaigns and experiences that resonate with target audiences. The candidate must be able to navigate through and work collaboratively with cross-functional stakeholders in a highly matrixed organization. This senior-level individual contributor reports to the Director of Enterprise Marketing.

Responsibilities

• Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
• Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for stroke care solutions.
• Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
• Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
• Develop thought-leadership content based on industry trends and strategic business priorities.
• Measure campaign success and optimize message/channel mix against defined goals and budget.

Required Knowledge/Skills, Education and Experience

• Bachelor's degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
• Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
• Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
• Proven results in working with executive leadership and cross-functional teams.
• Experience in collaborating globally; managing global projects with international counterparts.
• Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
• Strategic thinker with excellent communication and analytical skills.

Who we are :

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here .

The base pay range for this position is:

• $145,510 - $200,079

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualificat