Enterprise Marketing Manager, Stroke

563d Siemens Medical Solutions USA, Inc.; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

Siemens Healthineers is seeking an Enterprise Marketing Manager, Stroke, to define go-to-market strategies and programs that position our stroke care portfolio among leading U.S. healthcare organizations.

The role focuses on multi-channel, persona-based campaigns, messaging, and sales enablement assets to drive awareness and demand while aligning with budgets and strategic objectives. The successful candidate must demonstrate exceptional marketing and communication skills, with a strong grasp of

Qualifications

• Strong understanding of the dynamics and economics of the U.S. healthcare market, especially stroke care pathways.
• Ability to develop multi-channel, persona-based marketing campaigns.

Responsibilities

• Support the development and launch of multi-channel, persona-based marketing campaigns and experiences.
• Develop compelling audience- and channel-relevant messaging and materials.
• Create sales-enablement assets and tools that generate awareness and demand for our stroke care portfolio.
• Monitor and measure overall campaign success against defined goals and budgets.

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Enterprise Marketing Manager, Stroke defines and drives go-to-market strategies and programs that position the Siemens Healthineers stroke care portfolio among the nation’s top healthcare organizations and emerging market segments.

Stroke is a major clinical focus within the Siemens Healthineers strategy, underscoring its importance to the broader mission of Elevating Health Globally.

The ideal candidate must have a strong understanding of the dynamics and economics of the U.S. healthcare market, and particularly of stroke care pathways across acute, ambulatory and mobile settings, to effectively develop and execute marketing campaigns that promote the collective value of our comprehensive portfolio of products, services and programs to target audiences, including executives, department heads, clinicians and other key decision makers.

Responsibilities include supporting the development and launch of multi-channel, persona-based marketing campaigns and experiences, developing compelling audience- and channel-relevant messaging and materials, and creating sales-enablement assets and tools that generate awareness and demand for our stroke care portfolio, as well as monitoring and measuring overall campaign success against defined goals and budgets.

The successful candidate must demonstrate exceptional marketing, communication, writing and organizational skills, especially in developing cohesive, cross-portfolio value propositions, campaigns and experiences that resonate with target audiences