Senior Enterprise Marketing Lead, Stroke Care

Siemens Healthineers AG; Malvern (Chester County); On-site; USD 146,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Disability insurance

Paid parking/public transport

Paid time off

Sick time

Job summary

Siemens Healthineers is seeking an Enterprise Marketing Manager, Stroke to define and drive go-to-market strategies for the stroke portfolio across the U.S. market. This senior individual contributor will develop multi-channel, persona-based campaigns and messaging targeted at executives, clinicians and other decision-makers.

The role requires a strong understanding of the U.S. healthcare market, cross-functional collaboration, and proven ability to manage global projects within budget and

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience in healthcare or life sciences.
• Proven success in developing multi-channel, persona-based campaigns within defined budgets.
• Exceptional writing skills and ability to simplify complex topics.

Responsibilities

• Develop and drive multi-channel marketing campaigns and experiences for stroke care solutions.
• Create audience- and channel-specific messaging and sales-enablement assets.
• Collaborate with U.S. and Global teams and measure campaign performance against goals and budgets.
• Provide thought-leadership content aligned with industry trends and strategic priorities.

Skills

Multi-channel marketing

B2B marketing

Executive stakeholder collaboration

Excellent writing

Education

Bachelor’s degree in Marketing/Communications

Job description

Siemens Healthineers is seeking an Enterprise Marketing Manager, Stroke to define and drive go-to-market strategies for the stroke portfolio across the U.S. market. This senior individual contributor will develop multi-channel, persona-based campaigns and messaging targeted at executives, clinicians and other decision-makers.

The role requires a strong understanding of the U.S. healthcare market, cross-functional collaboration, and proven ability to manage global projects within budget and