Enterprise Marketing Lead - Stroke Care Solutions

onehealthineers; United States; On-site; USD 146,000 - 200,000; Full time

Job summary

Siemens Healthineers in the United States is seeking an Enterprise Marketing Manager, Stroke to define and drive go-to-market strategies for our stroke care portfolio. You will develop multi-channel campaigns, craft audience- and channel-specific messaging, and produce sales tools that generate awareness and demand across acute, ambulatory and mobile settings.

The role requires strong writing and analytical skills, collaboration across global teams, and the ability to manage budgets and

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
• Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
• Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
• Proven results in working with executive leadership and cross-functional teams.
• Experience in collaborating globally; managing global projects with international counterparts.
• Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
• Strategic thinker with excellent communication and analytical skills.

Responsibilities

• Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
• Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for stroke care solutions.
• Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
• Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
• Develop thought-leadership content based on industry trends and strategic business priorities.
• Measure campaign success and optimize message/channel mix against defined goals and budget.

Skills

B2B marketing

Marketing strategy

Cross-functional collaboration

Exceptional writing

Executive stakeholder management

Global collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Siemens Healthineers in the United States is seeking an Enterprise Marketing Manager, Stroke to define and drive go-to-market strategies for our stroke care portfolio. You will develop multi-channel campaigns, craft audience- and channel-specific messaging, and produce sales tools that generate awareness and demand across acute, ambulatory and mobile settings.

The role requires strong writing and analytical skills, collaboration across global teams, and the ability to manage budgets and