Remote Senior Enterprise Product Marketing Lead

Mcgraw Hill; New York (NY); Remote; USD 95,000 - 105,000; Full time

Job summary

McGraw Hill is seeking a Senior Product Marketing Manager, Enterprise, to lead go-to-market strategy, positioning, and messaging for our Higher Education Enterprise solutions. You will drive demand, adoption, and growth while partnering with educators, administrators, learners, and cross-functional teams across the organization.

This remote role in the United States requires up to 25% travel and offers an opportunity to impact global education outcomes.

Qualifications

• Bachelor's degree required.
• 4+ years of client-facing marketing and/or sales experience, preferably in education/tech.
• Experience in EdTech SaaS is a plus.
• Proficiency with Salesforce and modern marketing tech stacks.

Responsibilities

• Define and execute go-to-market strategy and messaging for Enterprise solutions.
• Collaborate with Product, Sales, Customer Success, and Marketing to drive demand and adoption.
• Develop and maintain brand-consistent positioning and messaging.
• Gather market and customer insights to inform strategy and priorities.
• Support sales with tools, training, and campaigns to improve win rates.
• Deliver executive-level presentations and lead strategic workshops.
• Partner on events and conferences to showcase positioning and differentiate solutions.
• Develop competitive intelligence and battlecards for sales readiness.
• Monitor and optimize GTM effectiveness and ROI.

Skills

Client-facing marketing

Sales experience

Data-informed decisions

Excellent communication

Strategic thinking

Cross-functional collaboration

Presentations

Education

Bachelor's degree

Tools

Salesforce

Asana

Qualtrics

Teams

Job description

McGraw Hill is seeking a Senior Product Marketing Manager, Enterprise, to lead go-to-market strategy, positioning, and messaging for our Higher Education Enterprise solutions. You will drive demand, adoption, and growth while partnering with educators, administrators, learners, and cross-functional teams across the organization.

This remote role in the United States requires up to 25% travel and offers an opportunity to impact global education outcomes.