Enterprise Marketing Leader: Bitcoin & Fintech Growth

Blockstream Corporation; Menlo Park (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Blockstream is seeking a Director of Enterprise Marketing to lead growth and partnerships for its Enterprise Business Unit. You will shape enterprise go-to-market strategies, define positioning for fintech and payments ecosystems, and collaborate with product, design, and sales teams to drive revenue growth.

The ideal candidate has 10+ years in marketing, with a strong background in technical marketing and cross-functional leadership.

Qualifications

• 10+ years of marketing experience, including at least 5 years in enterprise B2B or product marketing leadership roles.
• Proven success leading enterprise go-to-market efforts from strategy through execution.
• Strong background in technical marketing — able to grasp and communicate complex product capabilities clearly and credibly.
• Prior experience in SaaS, fintech, banking, or payments companies at the enterprise level.
• Excellent communication and storytelling skills, with a data-driven approach to decision making.
• Experience working cross-functionally with sales, product, and engineering teams.
• Familiarity with Bitcoin, blockchain, or crypto technologies and the broader digital asset ecosystem.

Responsibilities

• Develop and own the enterprise go-to-market strategy across product lines, aligning marketing programs with business objectives.
• Define and refine product positioning and messaging that differentiates Blockstream’s enterprise offerings within fintech, financial services, and payments ecosystems.
• Collaborate with product management and engineering to understand and communicate technical value propositions to enterprise customers.
• Partner with sales and business development to enable revenue growth, including demand generation, account-based marketing, and customer engagement initiatives.
• Lead strategic campaigns and thought leadership initiatives that establish Blockstream as a trusted partner for enterprise Bitcoin and blockchain adoption.
• Manage and mentor a small team of marketing professionals and external partners/agencies.
• Track and report on marketing performance, pipeline impact, and market feedback to continuously optimize programs.

Skills

Enterprise B2B

Go-to-market

Technical marketing

Leadership

Data-driven

Education

Bachelor’s degree in marketing

MBA or equivalent

Job description

Blockstream is seeking a Director of Enterprise Marketing to lead growth and partnerships for its Enterprise Business Unit. You will shape enterprise go-to-market strategies, define positioning for fintech and payments ecosystems, and collaborate with product, design, and sales teams to drive revenue growth.

The ideal candidate has 10+ years in marketing, with a strong background in technical marketing and cross-functional leadership.