Enterprise Marketing Lead — AI & Messaging Solutions

Meta; San Francisco (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta seeks an experienced Enterprise Marketing Lead to drive marketing for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. You will craft and execute strategies across GTM, content, events, and sales enablement, targeting large enterprise buyers.

The role requires 10+ years in B2B software marketing, strong cross-functional collaboration, and a passion for AI-enabled messaging that transforms customer experiences.

Qualifications

• Bachelor's degree required in marketing, business, or related field.
• 10+ years of enterprise marketing experience in B2B software or tech.
• Proven track record in developing and executing enterprise marketing strategies.
• Deep understanding of enterprise sales cycles and large org buyers.
• Strong communication, presentation, and stakeholder influence.
• Experience using marketing analytics to inform strategy.

Responsibilities

• Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives.
• Lead large global programs across GTM functions.
• Drive marketing initiatives across the funnel: Develop integrated programs including content, conferences, and sales enablement to drive awareness and adoption among enterprise clients.
• Establish KPIs and metrics for all activities and optimize strategies based on data-driven insights.
• Collaborate cross-functionally with product, sales, partnerships, and comms teams for consistent messaging and seamless customer journeys.
• Stay abreast of industry trends, competitors, and AI tech; position Meta as a thought leader.
• Manage marketing budgets effectively to achieve strategic objectives.

Skills

Enterprise marketing

B2B software marketing

Marketing strategy

Cross-functional leadership

Analytics & reporting

AI in marketing

Global programs

Education

Bachelor's degree in Marketing, Business, or related field

MBA or Master's degree (preferred)

Job description

Meta seeks an experienced Enterprise Marketing Lead to drive marketing for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. You will craft and execute strategies across GTM, content, events, and sales enablement, targeting large enterprise buyers.

The role requires 10+ years in B2B software marketing, strong cross-functional collaboration, and a passion for AI-enabled messaging that transforms customer experiences.