Enterprise Marketing Lead

Meta; San Francisco (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta seeks an experienced Enterprise Marketing Lead to drive marketing for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. You will craft and execute strategies across GTM, content, events, and sales enablement, targeting large enterprise buyers.

The role requires 10+ years in B2B software marketing, strong cross-functional collaboration, and a passion for AI-enabled messaging that transforms customer experiences.

Qualifications

• Bachelor's degree required in marketing, business, or related field.
• 10+ years of enterprise marketing experience in B2B software or tech.
• Proven track record in developing and executing enterprise marketing strategies.
• Deep understanding of enterprise sales cycles and large org buyers.
• Strong communication, presentation, and stakeholder influence.
• Experience using marketing analytics to inform strategy.

Responsibilities

• Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives.
• Lead large global programs across GTM functions.
• Drive marketing initiatives across the funnel: Develop integrated programs including content, conferences, and sales enablement to drive awareness and adoption among enterprise clients.
• Establish KPIs and metrics for all activities and optimize strategies based on data-driven insights.
• Collaborate cross-functionally with product, sales, partnerships, and comms teams for consistent messaging and seamless customer journeys.
• Stay abreast of industry trends, competitors, and AI tech; position Meta as a thought leader.
• Manage marketing budgets effectively to achieve strategic objectives.

Skills

Enterprise marketing

B2B software marketing

Marketing strategy

Cross-functional leadership

Analytics & reporting

AI in marketing

Global programs

Education

Bachelor's degree in Marketing, Business, or related field

MBA or Master's degree (preferred)

Job description

Summary:

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. This role requires a strategic leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients. The ideal candidate will be passionate about the potential of AI and messaging to transform business communication and customer experiences.

Required Skills:

Enterprise Marketing Lead Responsibilities:

1. Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives

2. Lead large global programs across GTM functions

3. Drive marketing initiatives across the funnel: Oversee the development and execution of integrated marketing programs, including content, conferences, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients

4. Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights

5. Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys

6. Market intelligence and thought leadership: Stay up to date with industry trends, competitor activities, and emerging technologies in enterprise communications and AI. Position Meta as a thought leader in the space through strategic content and engagement

7. Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field

2. 10+ years of experience in enterprise marketing, with a strong focus on B2B software, SaaS, or technology solutions

3. Demonstrated experience in developing and executing successful enterprise marketing strategies that have driven significant business growth

4. Deep understanding of enterprise sales cycles and the unique challenges of marketing to large organizations

5. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders

6. Experience using marketing analytics and performance data to inform strategy, optimize campaigns, and report on business outcomes

Preferred Qualifications:

1. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

2. MBA or Master's degree in a related field

3. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

4. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

5. Experience marketing business messaging platforms, AI solutions, or similar communication technologies

6. Familiarity with Meta's products and ecosystem, including ads

7. Experience adapting marketing strategies in response to shifting priorities, evolving product roadmaps, or emerging market opportunities

Public Compensation:

$152,000/year to $213,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affinitive Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations:

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].