Product Marketing Manager, Generative AI

Meta; Menlo Park, San Francisco (CA, CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Meta seeks an experienced Product Marketing Manager to grow products used by billions across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive market requirements and go-to-market plans for Meta’s AI models and solutions targeting developers and businesses using the Meta Model API.

You will lead inbound and outbound marketing initiatives, influence product strategies, and work cross-functionally to drive awareness and adoption.

Qualifications

• 10+ years of experience in technology product marketing, strategic marketing, product management, or management consulting.
• Proven ability to lead cross-functional teams through influence and drive resolution amid competing perspectives.
• Analytical, data-driven decision-maker with strong ability to simplify complex issues.
• Excellent organizational, interpersonal and prioritization skills in a fast-paced environment.
• Excellent written and verbal communication with technical, business, and external stakeholders.
• Bachelor's Degree in Business, Marketing or related discipline; MBA preferred.
• Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact.
• Ongoing AI skill development (prompt/context engineering, agent orchestration) and staying current with AI trends.
• Experience adhering to responsible, ethical AI practices (risk assessment, bias mitigation).
• 2+ years of experience in AI or Enterprise AI marketing.

Responsibilities

• Lead inbound and outbound product marketing initiatives to influence product strategies and positioning.
• Own go-to-market plans for Meta’s AI models and solutions across developer tools.
• Drive awareness and adoption through cross-functional collaboration with partners at various levels.
• Analyze market trends, competitive landscape, and market dynamics to inform strategy.

Skills

Cross-functional leadership

Analytical thinking

Stakeholder communication

AI tools integration

AI marketing

Product marketing

Project management

Prompt/context engineering

Agent orchestration

Ethical AI practices

Education

Bachelor's Degree in Business or Marketing

MBA

Job description

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.

In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s AI models and solutions across our AI developer tools. Specifically, this role will focus on supporting developers and businesses using our Meta Model API. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.

You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners across various levels and functions throughout the company.

The ideal candidate will have experience in AI development, Enterprise marketing, monetization, product management or marketing, and demonstrated experience analyzing AI industry trends, competitive landscape, and market dynamics to inform product strategy. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated cross-functional collaboration, analytical, and communication skills, as well as experience in prioritizing competing projects based on impact, deadlines, and stakeholder needs, and driving clarity in ambiguous situations.

• 10+ years of experience in technology product marketing, strategic marketing, product management, or management consulting
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and interpersonal skills and experience setting priorities, problem-solving, managing multiple concurrent projects and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Related discipline MBA degree
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• 2+ years of experience in AI or Enterprise AI marketing