AI-Driven B2B Lifecycle Marketer for Growth

Lovable; Town of Boston (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Lovable is hiring to own and operate demand-gen nurture flows for net-new prospects and lifecycle programs for customers, with AI-enabled personalization. You’ll shape how B2B users experience Lovable daily, across activation, engagement and expansion.

The role emphasizes hands-on management, experimentation, and collaboration with Data, GTM and Product teams to ensure lifecycle messaging is timely, relevant, and adds positive brand value. English required for applications.

Qualifications

• 5+ years of experience in B2B lifecycle/CRM marketing.
• 3+ years of hands-on expertise with HubSpot.
• Proven experience with email deliverability, list hygiene, and sender reputation.
• Strong analytical instincts and data-driven prioritization.

Responsibilities

• Operate lifecycle marketing across activation, engagement, upsell and expansion for enterprise prospects and customers.
• Execute ad-hoc lifecycle sends (product launches, experiments, GTM moments).
• Design adaptive, evolving lifecycle programs with rules-based or algorithmic decisioning to optimize who/when/where/content.

Skills

Lifecycle marketing

HubSpot

Email deliverability

Data-driven

AI in marketing

Tools

HubSpot

Job description

Lovable is hiring to own and operate demand-gen nurture flows for net-new prospects and lifecycle programs for customers, with AI-enabled personalization. You’ll shape how B2B users experience Lovable daily, across activation, engagement and expansion.

The role emphasizes hands-on management, experimentation, and collaboration with Data, GTM and Product teams to ensure lifecycle messaging is timely, relevant, and adds positive brand value. English required for applications.