Enterprise GTM & Solutions Marketing Lead

The Consensus; San Francisco, Northern (CA, KY); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Flexible PTO

Parental leave

Fertility stipend

401(k)

ML startup exposure

Job summary

Baseten seeks a Solutions Product Marketing Manager to own up-market, enterprise, and industry go-to-market strategy. You will craft the playbook to win large, complex deals and develop vertical GTM kits for Financial Services, Health & Life Sciences, and other use cases.

This is a highly cross-functional, greenfield role partnering with Industries sales, product marketing, demand gen, and leadership. You'll build industry-specific event concepts, onboarding programs for Industries AEs, and

Qualifications

• 6+ years in product marketing, solutions marketing, or a related GTM function
• Experience building enterprise or vertical go-to-market motions — ICP definition, buyer journey mapping, and full-funnel sales collateral
• Comfort translating technical, infrastructure-heavy concepts into narratives for both technical buyers and non-technical stakeholders
• Track record designing and running sales enablement or onboarding programs for technical sellers
• Strong cross-functional coordination skills — you can pull together sales, customer marketing, demand gen, and executives around a shared plan
• Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks
• Thrives in ambiguity — this role is about building the enterprise motion from a fairly blank slate

Responsibilities

• Enterprise Deal Playbook & Buyer Enablement: Build the enterprise deal playbook and BOM — pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral — mapped to every stage of the buyer's journey
• Build the system for keeping every sales asset current — clear ownership, last-updated dates, and a refresh cadence
• Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences
• Vertical GTM & Industry Go-to-Market Kits: Build vertical sales kits and ICP/positioning frameworks for priority industries
• Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets
• Design and help launch ABM experiments in partnership with demand gen
• Industries AE Enablement & Onboarding: Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and async, refreshable content
• Build sales playbooks tied to real customer examples, and package assets into an AE-ready enablement motion
• Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need

Skills

Enterprise GTM

Buyer enablement

Cross-functional leadership

Onboarding programs

Strategic execution

Ambiguity tolerance

Content creation

Job description

Baseten seeks a Solutions Product Marketing Manager to own up-market, enterprise, and industry go-to-market strategy. You will craft the playbook to win large, complex deals and develop vertical GTM kits for Financial Services, Health & Life Sciences, and other use cases.

This is a highly cross-functional, greenfield role partnering with Industries sales, product marketing, demand gen, and leadership. You'll build industry-specific event concepts, onboarding programs for Industries AEs, and