Remote-Eligible Solutions GTM Marketing Lead

Zendesk, Inc.; San Francisco (CA); Hybrid; USD 153,000 - 229,000; Full time

Job summary

Zendesk, Inc. in San Francisco is seeking a Product Marketing Manager for Solutions to lead GTM strategy and execution across multi-product offerings.

You will craft compelling solution-level positioning, messaging frameworks, and narrative arcs for target personas, and produce high-impact collateral to enable global sales teams. The role partners with Product Management, Sales Enablement, and Field Marketing to translate cross-product capabilities into business value and drive pipeline growth

Qualifications

• 10+ years in B2B technology or SaaS product marketing.
• Experience launching solution-centric or multi-product GTM strategies.
• Experience marketing CX/CRM/enterprise helpdesk ecosystems.

Responsibilities

• Lead GTM strategy, development, and execution for multi-product solutions and industries.
• Craft positioning, messaging, and narratives for target personas and decision-makers.
• Create collateral: briefs, whitepapers, ROI calculators, decks, case studies.
• Partner with Product Management, Product Marketing, and Sales to translate capabilities into value.
• Develop sales enablement programs and training for global teams.
• Conduct competitive research and buyer intelligence.
• Measure and optimize GTM campaigns to grow pipeline and revenue.

Skills

10+ years B2B SaaS marketing

AI tools experience

solutions marketing

storytelling

cross-functional leadership

enterprise buying cycles

data-driven marketing

Job description

Zendesk, Inc. in San Francisco is seeking a Product Marketing Manager for Solutions to lead GTM strategy and execution across multi-product offerings.

You will craft compelling solution-level positioning, messaging frameworks, and narrative arcs for target personas, and produce high-impact collateral to enable global sales teams. The role partners with Product Management, Sales Enablement, and Field Marketing to translate cross-product capabilities into business value and drive pipeline growth