Vertical GTM Lead for Enterprise Functions
Mosaic.tech
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Benefits offered by this job
Job summary
Scribe, based in San Francisco, seeks a senior Product Marketing leader to drive GTM strategy for verticals and enterprise buyers. You will own positioning, messaging, and collateral across Finance, IT, Ops, with a focus on Healthcare and Insurance sectors. You will partner with Sales, CS, Revenue Ops, and Marketing to win large enterprise deals.
The role blends strategy, storytelling, and execution. You’ll translate buyer needs into compelling narratives, enable GTM teams, and measure impact on
Qualifications
- 5+ years of professional experience in Product Marketing or related roles.
- Strong understanding of enterprise B2B sales-assisted motions.
- Fluent in revenue-oriented marketing and cross-functional collaboration.
Responsibilities
- Develop targeted, persona-specific messaging for functional and vertical buyers.
- Research target functions, KPIs, and AI-driven efficiency use cases.
- Create playbooks, collateral, and enable GTM teams with messaging and materials.
- Build vertical messaging, sales decks, website copy, demos, and case studies.
- Enable Sales, CS, Marketing with plays and plays-to-win strategies.
- Track revenue impact and share insights to improve strategies.
Skills
Education
Tools
Job description
Scribe, based in San Francisco, seeks a senior Product Marketing leader to drive GTM strategy for verticals and enterprise buyers. You will own positioning, messaging, and collateral across Finance, IT, Ops, with a focus on Healthcare and Insurance sectors. You will partner with Sales, CS, Revenue Ops, and Marketing to win large enterprise deals.
The role blends strategy, storytelling, and execution. You’ll translate buyer needs into compelling narratives, enable GTM teams, and measure impact on
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