Enterprise GTM Marketing Leader

RSM US LLP

United States

Hybrid

USD 95,000 - 164,000

Full time

5 days ago

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Job summary

RSM US LLP is seeking an Enterprise Integrated GTM Marketing Manager to shape firmwide programs and translate services into buyer-centered narratives for B2B audiences. You will connect brand strategy to demand generation across the full buyer journey, leading cross-functional teams to build awareness, influence pipeline, and drive revenue growth.

The ideal candidate has 5–7 years of B2B marketing leadership, strong communication, and a proven ability to orchestrate complex campaigns in a

Qualifications

Bachelor’s degree required.
Strong written and verbal communication skills.
Excellent project management, critical thinking, and organizational skills.
Willingness to learn, understand, and adopt AI within the firm’s tools and platforms.
Ability to learn new subject areas quickly.

Responsibilities

Develop and implement a marketing strategy in support of enterprise integrated go-to-market programs.
Translate priorities into a coherent external story for buyers and reduce internal complexity.
Define priority audiences, positioning, value propositions, outcomes, and journey stages.
Collaborate with brand, content, digital, events, demand generation, and sales enablement teams to orchestrate campaigns across channels.
Monitor funnel performance and optimize investments, messaging, and activation.
Present program results and strategic recommendations to senior stakeholders.