Enterprise Growth: Paid Marketing Lead

HappyRobot; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

HappyRobot, based in San Francisco, is seeking a results-driven Growth-focused Performance Marketer to own paid acquisition from strategy to scale. You will lead campaigns across Google, LinkedIn, and other enterprise channels, drive down CAC, and improve ROAS while collaborating with design, content, Sales, and RevOps.

You’ll start as an individual contributor with a clear path to building a team as spend grows, reporting to the Head of Growth.

Qualifications

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta.
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation.
• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency.
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams.
• Good taste and basic design skills; leverage AI tools to move 10x faster.

Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to enterprise & operations buyers.
• Own campaign planning, budget allocation, optimization, and reporting end-to-end.
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS.
• Partner with design and content to build high-converting ad creative and landing pages.
• Set up and maintain tracking, attribution, and performance dashboards so the company can see what's working.
• Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off.
• Test and scale new channels as HappyRobot's audience and go-to-market motion evolve.
• Lay groundwork for a performance marketing team and hire/manage as budget grows.

Skills

Performance marketing

Paid channels

Analytics & attribution

Ad copy writing

Team collaboration

AI-assisted design

Job description

HappyRobot, based in San Francisco, is seeking a results-driven Growth-focused Performance Marketer to own paid acquisition from strategy to scale. You will lead campaigns across Google, LinkedIn, and other enterprise channels, drive down CAC, and improve ROAS while collaborating with design, content, Sales, and RevOps.

You’ll start as an individual contributor with a clear path to building a team as spend grows, reporting to the Head of Growth.