Demand Generation Marketing Manager

YA Group; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work

Flexible vacation

Paid holidays

Paid family care/sick leave

Parental leave

Medical, Dental, Vision + more

401k w/match

Career growth

Competitive salaries

Job summary

YA Group is seeking a Demand Generation Marketing Manager to own multi-channel programs that drive pipeline growth and revenue. You will lead lead capture and nurture strategies, working closely with Business Development to convert prospects into customers in a fast-paced, growth-oriented environment.

The role blends strategic planning with hands-on execution across email, paid media, SEO, webinars, events, and social media, plus analytics-driven optimization and data quality across systems.

Qualifications

• 5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment.
• Strong experience with marketing automation and CRM platforms.
• Advanced proficiency in data analytics tools to evaluate campaign ROI.
• Understanding of paid acquisition channels and SEO best practices.
• Proven success managing multi-channel demand generation campaigns.
• Strong communication, project management and organizational skills including copywriting.
• Preferred experience launching and scaling Account-Based Marketing programs.

Responsibilities

• Develop and execute end-to-end inbound and outbound campaign strategy.
• Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media.
• Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey.
• Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline.
• Defines success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools.
• Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives.
• Monitor industry trends, competitor activity, and market dynamics to inform strategy.
• Maintain data quality and consistency across marketing systems and workflows.
• Perform additional duties as assigned.

Skills

Demand generation

Growth marketing

B2B marketing

Marketing automation

CRM (Salesforce)

Analytics

Copywriting

Project management

ABM programs

Education

Bachelor’s degree in marketing/business/communications

Master’s degree preferred

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

The Role:

The Demand Generation Marketing Manager is responsible for developing, executing, and optimizing multi-channel marketing programs that drive pipeline growth and revenue. This person owns lead capture and nurture strategy, working closely with Business Development to convert prospects into customers. This role blends strategic planning, hands-on campaign execution, cross-functional collaboration, and performance analysis. The ideal candidate is analytical, creative, and comfortable operating in a fast-paced, growth-oriented environment.

In This Role, You Will:

• Develop and execute end-to-end inbound and outboundcampaign strategy
• Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
• Build andoptimizeautomated lifecycle workflowsthatmove prospects through thebuyer’sjourney
• Collaborate withBusiness Developmenttoensure lead qualityandestablishSOPsthataccelerate pipeline
• Definesuccessmetrics, track campaignperformance, andprovide reportingusingmarketing automationand analytics tools
• Partnerwithsubject-matter expertsand creative and digital teamstoproduceassets that support demand generation initiatives
• Monitor industry trends, competitor activity, and market dynamics to inform strategy
• Maintain data quality and consistency across marketing systems and workflows
• Performadditionalduties as assigned

What You Bring:

• Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus
• 5–7 years of experience ina dedicateddemand generationor growth marketing role, preferably in a B2B environment
• Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
• Advancedproficiencyindata analytics toolsto evaluatecampaign ROI
• Understanding of paid acquisition channels and SEO best practices
• Provensuccess managing multi-channel demand generation campaigns
• Strongcommunication,projectmanagementand organizational skillsincluding copywriting skills
• Preferred experience launching and scaling Account-Based Marketingprograms

Who We Are:

YA Group is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation.

What We Offer:

• Employee-focused culture
• Strong commitment to work-life balance
• Remote work
• Flexible vacation & Paid holidays
• Paid family care/sick leave
• Parental leave
• Medical, Dental, Vision + more
• 401k w/match
• Career growth
• Competitive salaries

Fraudulent Recruitment Alert:

Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message.

All official email communications regarding your application will come from [e-mail] or directly from a member of our talent team using an @yagroup.com domain name.

If you suspect any fraudulent activity, please contact us directly at [e-mail].

Disclosures:

As part of our recruitment process, we may use AI-assisted tools to support candidate screening and evaluation. These tools are designed to assist - rather than replace - human decision-making, and all employment decisions are made by our recruiting team in accordance with applicable laws and our commitment to equal employment opportunity. Where required by law, we will provide additional information about the use of these tools, including their purpose, and offer alternative processes or accommodations upon request.