Demand Generation Manager, Enterprise Accounts

ModMed; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits including HSA

401(k) matching

Paid time off

Tuition reimbursement

LinkedIn Learning access

Job summary

ModMed is seeking a Demand Generation Manager to own Demand Generation and ABM for our enterprise market, driving engagement across complex buying cycles. You will align with Sales, Product Marketing, and Executive Leadership to manage strategy, budget, and end-to-end campaign lifecycle.

You will build and scale ABM programs for large medical practices, coordinating multi-channel plays across paid media, content, events, and outbound efforts.

Qualifications

• 5+ years of B2B marketing with demand generation and ABM ownership.
• SaaS or software industry experience desired; healthcare industry preferred.
• Ability to travel 15% to 25% for trade shows and activations.

Responsibilities

• Develop and execute comprehensive annual marketing plans for Demand Generation and ABM.
• Build targeted ABM programs for large medical practices and engage key decision-makers.
• Collaborate with Sales, Product Marketing, and Leadership to drive pipeline and revenue goals.
• Produce assets (case studies, white papers, webinars, enablement tools) and optimize campaigns with data dashboards.

Skills

Demand Generation

ABM

SaaS/Software

Healthcare industry experience

Education

Bachelor's degree

Master's degree preferred

Job description

Join the Team Modernizing Medicine At ModMed, we’re not just building software—we’re reimagining the healthcare experience.

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work 2025
• Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025
• Black Book Awards: Ranked #1 EHR in 11 Specialties
• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us?

Job Description Summary

ModMed is seeking a Demand Generation Manager to take full ownership of both Demand Generation and Account-Based Marketing (ABM) initiatives for our enterprise market segment. In this high-impact role, you will design and execute integrated programs tailored to large medical practices, driving engagement across complex, multi-stakeholder buying cycles. Working in close alignment with Sales, Product Marketing, and Executive Leadership, you will own the end-to-end campaign lifecycle—from strategy and budget allocation to pipeline acceleration and revenue generation.

Your Role

Develop and execute comprehensive annual marketing plans, taking complete ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals. Build and scale targeted ABM programs specifically tailored to large medical practices, orchestrating multi-channel plays to engage key decision-makers through complex buying cycles. Manage vertical campaign budgets and partner with Product Marketing and Digital Media teams to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays. Collaborate closely with Sales Representatives, SDRs, and Solution Engineers to execute account plays, align on key account targets, and maintain clear feedback loops. Partner with Product Marketing and Corporate Marketing Teams to produce compelling assets—such as case studies, white papers, webinars, and sales enablement tools—focused on enterprise drivers like operational efficiency, data analytics, patient engagement, and regulatory compliance. Build and maintain performance dashboards to track campaign health, account engagement, and funnel velocity, using data insights to optimize marketing spend. Identify, plan, and execute strategy for key trade shows and event activations to generate enterprise leads and deepen relationships with target accounts.

Skills & Requirements

Bachelor's degree required (Master's degree preferred). 5+ years of B2B marketing experience with a proven, documented track record of success owning both demand generation and Account-Based Marketing strategies. SaaS or software industry experience is strongly desired; experience in the healthcare industry (working with medical practices or health systems) is preferred. Deep understanding of navigating long, complex buying cycles in the enterprise market segment. Exceptional written, verbal, and presentation skills, with a proven ability to present strategies and metrics confidently to executive stakeholders and sales leaders. Demonstrated ability to translate complex product capabilities into compelling value proposition statements that influence healthcare decision-makers. Ability to travel 15% to 25% for trade shows, event activations, and team alignments.

ModMed Benefits Highlight

Eligible Modernizers can enroll in a wide range of benefits:

• United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs, Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs, Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed, Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning, Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles, Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

It takes more than just a great product to modernize medicine. It takes a great team. The work we do makes a difference. Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. Our innovative and collaborative culture fuels our growth and creates rewarding and empowering experiences for our team.