Enterprise B2B Demand Gen Leader

Amazon; Bellevue (WA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health insurance

RSUs

Paid time off

Job summary

Amazon Leo is building a connected world by delivering fast Internet worldwide. This Senior Marketing Manager will own the North America ABM motion, coordinating inbound and outbound plays for named enterprise accounts and partnering with field sales, SDRs and Central Marketing to generate pipeline and sales-ready engagement.

With 6+ years in B2B demand generation, you will design AI-enabled ABM workflows, manage Marketo nurture programs, and measure MQAs, pipeline influence, and velocity for

Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience communicating results to senior leadership.
• 6+ years in B2B demand generation or ABM with enterprise GTM motion and named accounts.

Responsibilities

• Own and execute Leo’s North America enterprise ABM motion with named accounts.
• Develop and manage integrated campaign calendars aligned to GTM milestones and events.
• Build nurture programs in Marketo moving accounts from awareness to sales-ready status.
• Collaborate with sales to align campaign calendars and messaging across SDRs and field teams.
• Drive inbound demand and activate paid social, content syndication, SEM, and webinars for named clusters.

Skills

B2B demand generation

ABM expertise

data-driven decision making

communication

leadership

Tools

Marketo

Salesforce

Demandbase

Job description

Amazon Leo is building a connected world by delivering fast Internet worldwide. This Senior Marketing Manager will own the North America ABM motion, coordinating inbound and outbound plays for named enterprise accounts and partnering with field sales, SDRs and Central Marketing to generate pipeline and sales-ready engagement.

With 6+ years in B2B demand generation, you will design AI-enabled ABM workflows, manage Marketo nurture programs, and measure MQAs, pipeline influence, and velocity for