Enterprise ABM & Campaign Lead — Hybrid SaaS AI

Parspec; San Mateo (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity in the company

Flexible hours & hybrid

Unlimited PTO

Learning budget

Growth opportunities

Job summary

Parspec in San Mateo is hiring an ABM Specialist and Campaign Manager to own demand engine across targeted accounts and integrated campaigns. You’ll run campaigns end to end—audiences, creative, channels, measurement—and build ABM programs against a known market of MEP distributors and rep agencies.

You are the builder, with no agency or execution team behind you. You’ll partner with Head of Marketing, Sales, and Content Marketing Manager to translate narratives into pipeline, own HubSpot as the

Qualifications

• 3-5+ years of B2B SaaS demand generation experience, specifically within early‑stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
• You have personally run campaigns that produced pipeline and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated.
• Hands‑on HubSpot operator: you have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards.
• Experience running event‑driven demand: target account lists, pre‑show outreach, post‑event follow‑up to pipeline.
• Experience collaborating with Sales and leadership on strategy and lead handoffs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Bias toward shipping. You move fast, test constantly, and close the loop on what worked.

Responsibilities

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Launch and optimize paid channels like LinkedIn and Google Ads.
• Build dashboards to track performance, growth opportunities, and total pipeline contribution.
• Own HubSpot as the system of record: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
• Design and launch account-based marketing programs for key enterprise segments.
• Partner directly with the Sales team on lead quality feedback loops and the air cover needed to close high‑value deals.
• Manage the transition of marketing‑engaged leads to Sales, ensuring high‑intent prospects are identified and prioritized for immediate outreach.
• Build the target account lists for events and drive pre‑show outreach in partnership with Sales.
• Own post‑event lead follow‑through to qualified opportunity.
• Drive the distribution of our thought leadership through industry associations and partnerships.

Skills

Campaign management

B2B SaaS

Pipeline generation

Data-driven decision making

Event-driven demand

Tools

HubSpot

LinkedIn Ads

Google Ads

Marketing automation

Data dashboards

Job description

Parspec in San Mateo is hiring an ABM Specialist and Campaign Manager to own demand engine across targeted accounts and integrated campaigns. You’ll run campaigns end to end—audiences, creative, channels, measurement—and build ABM programs against a known market of MEP distributors and rep agencies.

You are the builder, with no agency or execution team behind you. You’ll partner with Head of Marketing, Sales, and Content Marketing Manager to translate narratives into pipeline, own HubSpot as the