Demand Gen Manager — AI Construction SaaS

Parspec; San Mateo (CA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Equity

Flexible hours

Unlimited PTO

Learning budget

Job summary

Parspec in San Mateo, CA, is seeking a Demand Generation Manager to lead our demand generation engine, partnering with the Head of Marketing, Sales, and Content Marketing to convert campaign narratives into ABM programs that generate a qualified pipeline from Construction Distributors and Rep Agencies.

This role suits a hands-on, analytics-driven marketer who thrives in a fast-paced startup environment, driving integrated campaigns and optimizing paid channels while collaborating across teams.

Qualifications

• 3–5+ years of B2B SaaS demand generation in early-stage AI, enterprise software, or construction tech
• Can prove pipeline with spend, CPL, MQL-to-SQL, and pipeline numbers
• Hands-on campaign building on LinkedIn, Google Ads, and HubSpot
• HubSpot ownership: lead scoring, routing, nurture, and dashboards
• Knowledge of B2B buying committees and persona sequencing
• Experience with event-driven demand: target accounts, pre-show outreach, post-event follow-up
• Strong project management across multiple initiatives
• Bias toward shipping, fast iteration, and closing the loop

Responsibilities

• Execute integrated campaigns across digital channels, events, webinars, and organic
• Launch and optimize paid channels such as LinkedIn and Google through testing
• Maintain dashboards to track performance, growth opportunities, and pipeline
• Own HubSpot as the system of record and ensure data hygiene
• Design and launch ABM programs for enterprise segments
• Collaborate with Sales to ensure high-quality lead handoffs and feedback
• Build target account lists for events and drive post-event follow-up
• Distribute thought leadership through industry associations and partnerships

Skills

B2B SaaS marketing

Campaign management

Analytics & reporting

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

Parspec in San Mateo, CA, is seeking a Demand Generation Manager to lead our demand generation engine, partnering with the Head of Marketing, Sales, and Content Marketing to convert campaign narratives into ABM programs that generate a qualified pipeline from Construction Distributors and Rep Agencies.

This role suits a hands-on, analytics-driven marketer who thrives in a fast-paced startup environment, driving integrated campaigns and optimizing paid channels while collaborating across teams.