ABM & Campaign Leader — AI SaaS for Construction

Building Ventures; Campaign (TN); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Equity in the company

Flexible hours and hybrid setup

Unlimited PTO

Learning/upskilling budgets

Job summary

Parspec is seeking an ABM Specialist and Campaign Manager to own demand generation and account-based marketing efforts from strategy to pipeline. You will run end-to-end campaigns, optimize paid channels, and own HubSpot as the system of record, coordinating with Sales and leadership to prioritize high-value accounts.

The role is hands-on at a Series A company with no outsourcing or agency backing, requiring a self-starter mentality and strong analytics.

Qualifications

• 3–5+ years of B2B SaaS demand generation in early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
• Demonstrated ability to run campaigns with measurable pipeline metrics (spend, CPL, MQL-to-SQL, pipeline).
• Hands-on operator who builds campaigns on LinkedIn and Google Ads, with HubSpot usage.
• Experience building lead scoring, routing, nurture sequences, and dashboards in HubSpot.
• Understanding of B2B buying committees and sequencing touchpoints across personas.
• Experience collaborating with Sales on strategy and lead handoffs.

Responsibilities

• Campaign Execution: run integrated campaigns across digital, events, webinars, and organic channels; optimize paid channels.
• Enterprise ABM: design and launch account-based programs for key enterprise segments; partner with Sales for lead quality feedback and closure support.
• Field Marketing: build target account lists for events and drive post-event follow-up to qualified opportunities; propagate thought leadership via industry partnerships.

Skills

Demand generation

Campaign management

LinkedIn Ads

Google Ads

Sales alignment

Project management

Campaign analytics

Tools

HubSpot

Job description

Parspec is seeking an ABM Specialist and Campaign Manager to own demand generation and account-based marketing efforts from strategy to pipeline. You will run end-to-end campaigns, optimize paid channels, and own HubSpot as the system of record, coordinating with Sales and leadership to prioritize high-value accounts.

The role is hands-on at a Series A company with no outsourcing or agency backing, requiring a self-starter mentality and strong analytics.