Enrollment & Outreach Strategist

WMed; Kalamazoo (MI); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Health, dental, vision, life and long‑

Disability insurance

Tuition discount for employee

Tuition remission for eligible depend‑

Job summary

Western Michigan University (WMU) seeks a proactive recruitment and outreach professional in Kalamazoo to drive enrollment for the School of Music. You will plan and execute outreach events, maintain partnerships with campus offices, and craft marketing materials aligned with enrollment goals.

The role emphasizes collaboration across departments, candidate assessment, and program promotion, including occasional evenings and weekends as needed.

Qualifications

• Bachelor’s degree in related field from an accredited institution.
• One year’s relevant experience.
• Strong interpersonal, written and verbal communication skills.
• Ability to travel in-state and out-of-state.
• Ability to work irregular shifts and extended hours, including evenings and weekends.

Responsibilities

• Develops, implements and oversees strategic plans to recruit students with an emphasis on recruitment and retention. Recommends admissions policies, procedures and outreach activities.
• Builds and maintains relationships with other University offices, departments and external stakeholders to represent programs and departments at various college outreach events.
• Develops and implements outreach programs, including marketing strategies and maintaining marketing material such as the website in order to promote programs and activities that are consistent with enrollment goals.
• Assists in student retention by developing and implementing retention strategies and mentoring to ensure successful completion of programs.
• Assesses enrollment and retention trends and results. Collaborates with the department to set goals and develop strategies to meet goals and objectives.

Skills

Interpersonal communication

Written communication

Verbal communication

Travel flexibility

Education

Bachelor's degree

Job description

Western Michigan University (WMU) seeks a proactive recruitment and outreach professional in Kalamazoo to drive enrollment for the School of Music. You will plan and execute outreach events, maintain partnerships with campus offices, and craft marketing materials aligned with enrollment goals.

The role emphasizes collaboration across departments, candidate assessment, and program promotion, including occasional evenings and weekends as needed.