Enrollment Marketing Strategist (Hybrid)

Penn State University; Hershey (PA); Hybrid; USD 49,188 - 71,340; Full time

Benefits offered by this job

75% tuition discount

Job summary

The Penn State College of Medicine, Department of Public Health Sciences, seeks an Enrollment Services Specialist to lead data-driven marketing and recruitment for graduate and professional programs. You’ll drive multi-channel campaigns, manage the funnel from inquiry to matriculation, and engage prospective students across channels.

You will leverage analytics, CRM, and marketing automation to optimize enrollment outcomes, while delivering high-quality candidate experiences in a hybrid work

Qualifications

• Associate Degree required or equivalent combination of education and experience.
• 4+ years of relevant experience; or an equivalent combination of education and experience accepted.

Responsibilities

• Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media) to drive awareness and enrollment.
• Analyze audience data, market trends, and competitor activity to inform recruitment messaging and positioning.
• Manage the prospective student funnel from inquiry through matriculation and optimize leads.
• Plan and execute recruitment events and outreach activities to engage pipeline audiences.
• Prepare regular reports on marketing effectiveness and enrollment trends; identify process improvements to enhance efficiency.

Skills

Digital marketing

Analytics

CRM systems

Communication

Education

Associate Degree

Tools

Salesforce

Marketing automation

SEO/SEM

Web analytics

Job description

The Penn State College of Medicine, Department of Public Health Sciences, seeks an Enrollment Services Specialist to lead data-driven marketing and recruitment for graduate and professional programs. You’ll drive multi-channel campaigns, manage the funnel from inquiry to matriculation, and engage prospective students across channels.

You will leverage analytics, CRM, and marketing automation to optimize enrollment outcomes, while delivering high-quality candidate experiences in a hybrid work