Web Content and Editorial Specialist

Penn State University; University Park (TX); On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State University’s Enrollment Management Office is seeking a Web Content and Editorial Specialist to own day-to-day web content and email design across divisions. You will support digital marketing initiatives, ensure accessibility and brand consistency, and coordinate content governance and approvals.

Responsibilities include maintaining current content, planning page builds for enrollment goals, and writing clear content for web and CRM users while collaborating with stakeholders.

Qualifications

• Bachelor’s Degree or equivalent combination of education and experience.
• Minimum 6+ years of relevant experience in web content and editorial work.
• Experience applying accessibility standards and branding guidelines.

Responsibilities

• Maintain accurate, current, user-focused web content and emails following best practices.
• Coordinate digital content improvements and optimization across divisions.
• Work within governance and workflow processes and act as content contact.
• Write clear, structured content for web and CRM users.
• Plan page builds to serve enrollment goals and audiences.

Skills

CMS expertise

Content writing

Accessibility compliance

Brand guidelines

Education

Bachelor’s Degree or equivalent combination of education and experience

Tools

Content Management System (CMS)

CRM systems

Job description

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

The Enrollment Management Office at Penn State is seeking applications for the position of Web Content and Editorial Specialist. This role supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit; serves as the primary owner of day-to-day web content and email design within all divisions of Enrollment Management; employs a variety of marketing, communications, and web strategies, including digital marketing and content development; coordinates the production of digital marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.

The Web Content and Editorial Specialist is responsible for:

• Maintainingaccurate, current, and user-focused contentthat follows best practices
• Supporting ongoing digital content improvements and optimization
• Working within established governance and workflow processes
• Serving as a reliable point of contact for content-related needs
• Using thecontent management system (CMS) and available content types
• Adhering toestablishedintake and approval processes
• Documenting and communicating requested changes effectively
• Writing clear, concise, and structured content for web and CRM users
• Understanding enrollment goals and key user audiences
• Regularly reviewing andmaintaining Enrollment Management content areas
• Planning for page building using content and content types in a way that supports the intended audience and goal
• Managing assets, links, and metadata consistently in the CMS

The Web Content and Editorial Specialist must:

• Follow accessibility guidelines including reviewingcompatibility with screen readers and assistive technologies; auditing both new and existing content for accessibility compliance; and structuring content for readability (headings,skimmability, content typeselection)
• Follow and edit according to Penn State Brand Guidelines including applying brand voice and editorial standards consistently; writing in a clear, concise, and student-focused way; and writing effective headings,body copy, and metadata to supportmodern discovery channels, including search engines and AI platforms
• Ensurecontent isaccurate, current, and relevantincluding addressing updatesin a timely mannerand participating in content audits, reviews, or planning efforts as needed

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor’s Degree6+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.

Salary Structure- Information on Penn State’s salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

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