Enrollment Growth Strategist for Graduate Programs

Penn State University; Ferguson Township (PA); Hybrid; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Competitive benefits package

Job summary

Penn State University is seeking a Marketing Strategist to lead enrollment marketing for its graduate programs. You will craft audience-centered strategies, work with content and paid media teams, and collaborate with program stakeholders to boost applications and enrollment outcomes.

You will develop journey logic, messaging frameworks, and assets that highlight program outcomes, curriculum, and student experience, while aligning with university branding.

Qualifications

• Bachelor’s degree required in marketing, communications, business, or related field.
• 3+ years of relevant experience, preferably in enrollment marketing, performance marketing, or a complex matrixed organization.
• Ability to collaborate across centralized and decentralized teams.
• Proficiency with digital marketing channels and analytics tools.

Responsibilities

• Develop data-driven marketing plans to increase conversion for assigned graduate programs.
• Refine value propositions and craft positioning for each program against peer institutions.
• Analyze inquiry pools and develop audience personas to guide messaging and channels.

Skills

Data-driven marketing

Audience personas

Digital marketing channels

Analytics tools

Cross-team collaboration

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce Marketing Cloud

CRM integration

Job description

Penn State University is seeking a Marketing Strategist to lead enrollment marketing for its graduate programs. You will craft audience-centered strategies, work with content and paid media teams, and collaborate with program stakeholders to boost applications and enrollment outcomes.

You will develop journey logic, messaging frameworks, and assets that highlight program outcomes, curriculum, and student experience, while aligning with university branding.