MARKETING MANAGER

University of Alabama at Birmingham; Birmingham (AL); On-site; USD 55,000 - 90,000; Full time

Job summary

University of Alabama at Birmingham is seeking a Marketing Manager for the UAB School of Public Health to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals. You will manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students throughout the enrollment lifecycle.

Collaborating with Student and Academic Services, academic departments, School of Public Health Communications, and central UAB

Qualifications

• Bachelor's degree in a related field and four (4) years of related experience required.

Responsibilities

• Plan, coordinate, and execute digital recruitment marketing initiatives to support enrollment goals.
• Develop and manage CRM-based recruitment strategies, digital communications, and marketing campaigns for prospective students.

Skills

Written communication

Verbal communication

Collaboration

Project management

Asana

Slack

CRM systems

Content creation

Video content

Cross-platform messaging

Event logistics

Technical support

Learning new software

Education

Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or a related field

Tools

Google Analytics

Asana

Slack

Job description

General Responsibilities

The position of Marketing Manager plans, coordinates, and executes digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. This position will develop and manage CRM-based recruitment strategies, digital communications, and marketing campaigns that engage prospective students throughout the enrollment lifecycle. The Marketing Manager position will serve as the school's primary resource for recruitment marketing operations by collaborating with Student and Academic Services, academic departments, School of Public Health Communications, and central UAB partners to ensure consistent messaging, regulatory compliance, and an effective prospective student experience through data-informed continuous improvement.

Salary Pay Range

$55,180 – $89,670

Minimum Requirements

Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or a related field and four (4) years of related experience required. Work experience may NOT substitute for education requirement.

Preferred

• Two (2) years of directly relevant experience in digital marketing, enrollment marketing, CRM-supported communications, marketing automation, admissions communications or a closely related function is preferred.

Knowledge / Skills / Abilities

• Familiarity with digital marketing tools such as social media ad platforms, Google Analytics, and email marketing systems.
• Strong written and verbal communication.
• Good collaboration skills and the ability to work in a team environment.
• Strong project management and organizational skills with attention to detail and timelines. Is comfortable using productivity tools such as Asana and Slack.
• Working knowledge of CRM systems and their application to prospective student communications, nurture tracks, and outreach reporting.
• Skill in creating clear, engaging written and visual content for diverse audiences, including platform-native short-form video.
• Ability to see connections between outreach channels and coordinate messaging across platforms, programs, and departments.
• Skill in organizing events and managing logistics with attention to detail.
• Ability to provide clear, patient technical support to colleagues of varying technical comfort.
• Ability to learn new software tools and adapt to changing priorities.
• Strong interpersonal skills and the ability to work collaboratively with faculty, staff, students, and external partners across multiple departments.
• Commitment to accuracy, consistency, and accessibility in all outreach activities.

Diversity

UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.

Organization

370001000 Public Health Student & Academic Affairs

Employee Status

Regular

Shift

Day/1st Shift

Work Arrangement (final schedule to be determined by the department/hiring manager)

Onsite