University Brand Operations & Governance Manager (Hybrid)

University of Alabama at Birmingham; Birmingham (AL); Hybrid; USD 55,000 - 80,000; Full time

Job summary

University of Alabama at Birmingham is seeking a Marketing Brand Manager to oversee brand governance, market planning, and communications across campus. The role emphasizes consistency of the UAB brand in all materials and campaigns.

You will coordinate branding approvals, licensing reviews, and budget oversight within the Office of Marketing & Communications, with a hybrid work arrangement and day shift.

Qualifications

• Bachelor's degree in Advertising, Marketing, Public Relations or related field; five years of related experience required.
• Experience cannot substitute education.
• Detail-oriented with strong collaboration and project management skills.

Responsibilities

• Oversee university brand operations and governance; ensure consistent application of the UAB brand across campus.
• Manage brand approval workflows; ensure compliance with brand standards and guidelines.
• Assist with licensing approvals and retail branding reviews (CLC).
• Monitor approval processes, licensing activity and brand compliance; identify process improvements.
• Maintain documentation and operational standards for efficient brand management.

Skills

Project management

Brand governance

Marketing strategy

Education

Bachelor's degree

Job description

University of Alabama at Birmingham is seeking a Marketing Brand Manager to oversee brand governance, market planning, and communications across campus. The role emphasizes consistency of the UAB brand in all materials and campaigns.

You will coordinate branding approvals, licensing reviews, and budget oversight within the Office of Marketing & Communications, with a hybrid work arrangement and day shift.