Enrollment Marketing Lead - Data-Driven Growth & Impact

Maryland Institute College of Art; Mica (WA); Sur place; USD 91 000 - 105 000; Plein temps

Résumé du poste

Maryland Institute College of Art (MICA) seeks a Senior Director of Enrollment Marketing to lead multi-channel campaigns that strengthen the college's brand and drive enrollment across undergraduate and graduate programs.

Reporting to the Vice President for Marketing and Communications, you will develop data-informed audience strategies, coordinate with Admissions and Enrollment Management, and partner with faculty, staff, and students to craft compelling value propositions.

Qualifications

• Bachelor's degree required in marketing, communications, PR, or related field.
• Seven years of progressively responsible experience in higher education enrollment marketing, brand strategy, digital marketing, or related field.
• Two years of experience as a manager leading cross-functional marketing teams.
• Experience managing relationships with external agencies, vendors, and contractors.

Responsabilités

• Develop and implement integrated, multi-channel marketing plans for undergraduate and graduate programs.
• Create messaging and value propositions to market academic programs and achieve enrollment goals.
• Build and execute marketing strategies for new programs and institutional priorities.
• Partner with internal stakeholders to run coordinated, multi-channel campaigns that strengthen the MICA brand and drive enrollment.
• Craft enrollment communications to engage prospective students throughout the journey and improve conversion.
• Oversee content strategy for social media and optimize search and AI-driven experiences.
• Ensure digital presence supports brand positioning, engagement, and enrollment objectives.
• Establish a marketing analytics framework to track performance and ROI.

Connaissances

Marketing strategy

Brand positioning

Audience acquisition

Data-driven decision-making

Cross-functional leadership

Digital marketing

Content strategy

Formation

Bachelor's degree in marketing, communications, public relations, or related field

Master's degree in a related field

Description du poste

Maryland Institute College of Art (MICA) seeks a Senior Director of Enrollment Marketing to lead multi-channel campaigns that strengthen the college's brand and drive enrollment across undergraduate and graduate programs.

Reporting to the Vice President for Marketing and Communications, you will develop data-informed audience strategies, coordinate with Admissions and Enrollment Management, and partner with faculty, staff, and students to craft compelling value propositions.