Enrollment-Driven Marketing & Communications Director

The International School of Texas; Bee Cave (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

The International School of Texas (IST) is seeking a Director of Marketing and Communications to lead strategy, execution, and measurement across marketing, branding, and enrollment initiatives. You will align campaigns with IST’s IB programs and school narrative, partner with leadership, Admissions, Advancement, and the Board, and drive measurable growth.

Responsibilities include managing the marketing plan and budget, overseeing agencies, and delivering data-driven insights to optimize

Qualifications

• Bachelor’s degree or higher in a related field; advanced degree preferred.
• Demonstrated success in marketing strategies that grew leads or enrollment.
• Experience with independent schools or nonprofit sectors is a plus.
• Strong written and verbal communication for diverse audiences.
• Proven ability to manage budgets, agencies, and multiple stakeholders.

Responsibilities

• Develop and execute an annual marketing plan aligned with enrollment goals.
• Manage brand, messaging, and visual identity across channels.
• Lead enrollment campaigns from awareness to enrollment and retention.
• Own editorial calendar and content strategy for digital and print assets.
• Oversee third‑party agencies; set objectives, budgets, and timelines.
• Lead external communications, media relations, and crisis messaging.
• Collaborate with admissions, advancement, and leadership; report results.

Skills

Strategic planning

Brand management

Enrollment marketing

Editorial/storytelling

Budgeting & vendor mgmt

Analytics & reporting

Cross-functional leadership

Public relations & crisis comms

Education

Bachelor's degree in Marketing, Communications, Business, Journalism or Education

Tools

Veracross

WordPress

Google Analytics

Job description

The International School of Texas (IST) is seeking a Director of Marketing and Communications to lead strategy, execution, and measurement across marketing, branding, and enrollment initiatives. You will align campaigns with IST’s IB programs and school narrative, partner with leadership, Admissions, Advancement, and the Board, and drive measurable growth.

Responsibilities include managing the marketing plan and budget, overseeing agencies, and delivering data-driven insights to optimize