Marketing Communications Manager

University of Maine; Fort Kent (ME); On-site; USD 49,000 - 59,000; Full time

Benefits offered by this job

UMS retirement plan

Medical benefits

Dental benefits

Vision benefits

Tuition waiver

Job summary

University of Maine at Fort Kent seeks a Marketing Communications Manager to design and execute integrated communications that support student recruitment. You will manage the CRM system, oversee social media strategy, and coordinate messaging across audiences to strengthen enrollment efforts.

The role requires strong skills in graphic design, writing, photography, and data-driven communications, with a focus on Salesforce Marketing Cloud and related tools.

Qualifications

• Bachelor’s degree or equivalent experience required.
• Demonstrated strength in visual and written communications including graphic design, writing, photography, and video.

Responsibilities

• Develop and manage integrated communications to support student recruitment and enrollment.
• Lead development and management of UMFK Admissions’ social media presence across platforms.
• Create, maintain, and analyze reports/dashboards in Salesforce and related software to track recruitment progress.

Skills

Graphic design

Writing

Photography

Public speaking

Organization

Marketing communications

Email marketing

Social media marketing

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

FormTitan

Linvio

Apsona

Job description

The University of Maine at Fort Kent is seeking to hire a Marketing Communications Manager. The Marketing Communications Manager will set up, create, manage, track, analyze, and report on communications that support new student enrollment efforts. This position reports to the Executive Director of Marketing and Enrollment Management. The primary responsibilities of the Marketing Communications Manager are to manage the University of Maine at Fort Kent’s customer relationship management (CRM) system and oversee and execute the university’s social media strategy and presence. The manager designs and implements effective CRM communication strategies, customizes communications to meet the strategic needs of each target audience, assists in maintaining data integrity, develops and manages messaging, and oversees the integration of various data sources.

The position also manages social media marketing efforts and is integral to developing engaging, unique content that reaches prospective and current students, community stakeholders, and broader audiences. The manager is responsible for following university brand standards and personality, ensuring appropriate placement and timing of content, and working with the Executive Director to develop, implement, evaluate, and continually refine the social media marketing plan.

The salary for this position is $54,000, plus a10% employer contribution to the UMS retirement plan. Additional benefits (UMSPA Benefits) include medical, dental, vision, and tuition waiver programs for employees and dependents. The UMS is a recipient of the Wellness Councils of America’s Well Workplace Award and offers wellness programs.

Essential Duties:

• Develop, coordinate, and manage an integrated communications strategythat includes texting campaigns, call campaigns, Salesforce Marketing Cloud email journeys, and social media to support student recruitment and enrollment.
• Manage and leverage Salesforce Marketing Cloud, FormTitan, Linvio, Apsona, and related technologies to execute, monitor, and improve recruitment communications.
• Lead the development and management of UMFK Admissions’ social media presence across a variety of social media platforms, ensuring content is engaging, strategic, timely, and aligned with university brand standards.
• Collaborate with the Executive Director to develop, implement, evaluate, and continually refine an evolving social media marketing plan designed to increase engagement, awareness, recruitment, and enrollment.
• Create, maintain, and analyze Salesforce and integrated software reports and dashboards that support recruitment efforts, provide actionable information for individual academic programs, and track prospective students through the admissions funnel.
• Develop and coordinate multimedia content in collaboration with faculty and staff, including videos, photography, graphics, and other messaging campaigns that highlight academic programs, student experiences, campus life, and the broader university community for use on social media.
• Design, implement, and manage integrated, mixed-media communication plans that support new student enrollment, including communications for prospects, applicants, and admitted students throughout the Admissions funnel.
• Translate enrollment and marketing strategies into effective communications, including drafting content, implementing complex communication plans, coordinating multiple communication channels, tracking results, and providing reporting and follow-up support.
• Monitor, analyze, and evaluate communication campaigns to determine effectiveness, identify opportunities and gaps, improve efficiency, and make data-informed recommendations to the Executive Director.
• Maintain accurate and effective CRM data practices, supporting data integrity across Salesforce and related software platforms and identifying opportunities to improve the use of data in recruitment communications.
• Represent UMFK at appropriate campus- and system-level meetings and committees related to Salesforce software, data integrity, CRM communications, social media, and university-wide enrollment and marketing initiatives as needed.
• Provide additional marketing and communications support, including writing, graphic design, photography, video, and other creative projects as needed.
• Perform other similar duties as assigned.

Note: The University reserves the right to change or assign additional duties as necessary.

Position Requirements:

• Strong aptitude and demonstrated ability to learn and effectively use new technologies, software, and technical systems.
• Ability to work independently, manage competing priorities, meet deadlines, and seek assistance or collaboration when needed.
• Strong planning, problem-solving, analytical, and project-management skills.
• Strong skills in graphic design, writing, photography, and visual communications.

Reporting Relationship:

Reports to the Executive Director of Marketing and Enrollment Management.

Functional Relationships:

Works closely with the Executive Director of Marketing and Enrollment Management and all members of the Admissions team. Maintains collaborative relationships with faculty and enrollment-related offices and staff, including Financial Aid, Athletics, Advising, and other campus partners.

Budget Responsibilities:

Adherence to University and departmental financial policies, procedures, and budget expectations.

Campus/University Service:

Occasional service on campus, community, or system committees as requested.

Knowledge and Skills:

• Outgoing, positive, and professional manner, with strong presentation and verbal communication skills.
• Exceptional attention to detail and strong organizational skills, with the ability to manage multiple projects and competing priorities.
• Ability to manage multiple projects in a face-paced environment.
• Strong written communication and storytelling skills, with the ability to adapt messaging for different audiences and communication platforms.
• Strong visual communication skills, including graphic design, photography, and/or video production.
• Excellent computer and technology skills, with the ability to quickly learn and adapt to new systems and platforms.
• Marketing communications experience required, with demonstrated experience in email marketing, social media marketing, and/or related digital communications.
• Experience with Adobe Creative Suite, Canva, or other graphic design programs; Microsoft Word, Excel, and PowerPoint; Salesforce or other relational databases; and social media management platforms preferred.
• Knowledge of college or university admissions and enrollment processes preferred.

Required Qualifications:

• Bachelor’s degree and the required knowledge, skills, and abilities outlined above, or an equivalency of knowledge and experience.
• Demonstrated strength in visual and written communications, including graphic design, advanced writing, photography, and/or video.
• Demonstrated knowledge and successful use of social media platforms for professional or organizational communications.
• Marketing communications experience with demonstrated success in email marketing and social media marketing.

Preferred Qualifications:

• Experience in higher education marketing, communications, or enrollment management.
• Experience with Salesforce Marketing Cloud and/or multi-step email marketing campaign software.
• Experience developing and managing social media communications across multiple platforms.
• Experience with Adobe Creative Suite, Canva, or similar graphic design programs.
• Advanced video concept development, production, and editing skills.
• Familiarity with college admissions and student recruitment processes.

About the University:

Located on the northernmost border of Maine, the University of Maine at Fort Kent is a career-focused campus offering relevant, experiential, academic programs and services with personalized attention. UMFK’s diverse student population enjoys the opportunity to live and learn in a beautiful, natural setting and a caring, friendly atmosphere where they thrive as engaged members of the community. Our vision is that UMFK will transform students into professionals who have the knowledge, skills, and dispositions necessary to meet the evolving demands of a modern workforce. The University and surrounding communities also play important roles in preserving, cultivating, and celebrating the Franco-American/Acadian culture in the St. John Valley and housing one of two Acadian Archives/Archives acadiennes in the nation.

About the Region:

The surrounding town of Fort Kent is a welcoming town of approximately 4,000 people who are active in various festivals, community gatherings, and civic work. UMFK is embedded near the center of town allowing easy access to amenities and the community at large. Fort Kent, one of Maine’s northernmost towns, is the beginning of two highways: U.S. Route 1 and Route 11. The famous scenic U.S. Route 1 starts in Fort Kent and passes through the easternmost towns of Maine bordering Canada and ends up in Key West, Florida. The town also serves as a gateway to the Allagash Wilderness Waterway. From the Allagash Waterway through a forested wilderness, an adventurous canoe trip will take one down to the St. John River. Excellent alpine and cross‑country skiing are additional attractions of the community. Of special note is the five‑minute walk from the UMFK campus to the beautiful Fish River which flows into the St. John River that serves as the international boundary between Maine and New Brunswick, Canada.

We are not able to consider applicants who require Visa sponsorship support.

Appropriate background checks are required.

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469‑5713, by calling 207.581.1226, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, you are encouraged to contact the UMS Title IX Coordinator at www.maine.edu/title-ix/.

Clery Act:

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. The report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. You view the University’s Annual Security Report. If you have any questions, contact Student Affairs at [phone].