Enrollment Marketing Copywriter

Saint-Joseph; Philadelphia (Philadelphia County); On-site; USD 60,000 - 67,000; Full time

Job summary

Saint Joseph’s University is seeking a Copywriter to join its brand storytelling and enrollment marketing team in Philadelphia. You will craft compelling, SEO-aligned content for digital ads, emails, webpages and print materials to support student recruitment and revenue goals.

Collaborating with Brand Storytelling and Growth Marketing, you will ensure messaging matches visuals, experiment with content via A/B testing, and optimize copy across multi-channel campaigns for diverse university

Qualifications

• Bachelor’s degree in writing, advertising, marketing or related field.
• 3+ years experience creating marketing copy and expressing nuanced ideas creatively.
• Experience on multimedia, multi-channel campaigns.
• Experience writing or editing in a variety of generational and channel-focused voices.
• Experience creating content for paid digital marketing platforms (Google Ads, Meta Ads).
• Experience with social media marketing and SEO/AEO best practices.
• Diverse portfolio of digital and print communications pieces.
• Excellent writing, editing and proofreading with strong grammar.

Responsibilities

• Write creative and compelling content for print and online media.
• Create marketing copy for ads, campaigns, emails, and more.
• Collaborate with storytelling, growth marketing and design teams.
• Incorporate SEO and AEO best practices into web content.
• Adjust copy based on analytics and A/B testing.

Skills

Creative writing

Marketing copy

SEO knowledge

AEO basics

Social media

Editing

Analytics

Education

Bachelor’s degree in writing/advertising/marketing

Tools

Drupal CMS

Anthology/Encompass

Adobe Workfront

Slate CRM

Job description

Saint Joseph’s University is seeking a Copywriter to join its brand storytelling and enrollment marketing team in Philadelphia. You will craft compelling, SEO-aligned content for digital ads, emails, webpages and print materials to support student recruitment and revenue goals.

Collaborating with Brand Storytelling and Growth Marketing, you will ensure messaging matches visuals, experiment with content via A/B testing, and optimize copy across multi-channel campaigns for diverse university