AEO/SEO Writer

Saint Joseph's University; Hall (IN); On-site; USD 55,000 - 60,000; Full time

Job summary

Saint Joseph’s University is seeking an AEO/SEO Writer to plan, create, edit, and publish optimized content across sju.edu. You’ll focus on SEO/GEO best practices and performance-driven messaging to support enrollment and brand goals.

Reporting to the Senior Director of Brand Storytelling, you will collaborate with web, marcomm, and subject matter experts to ensure accurate, engaging content that aligns with the university’s voice and web standards.

Qualifications

• Bachelor's degree in writing, journalism, computer science, web design or related field.
• At least 1 year of experience developing and editing content, and using web technologies.
• Experience working in Drupal CMS.
• Practical knowledge and application of AEO and SEO best practices and content optimization.
• Familiarity with content performance metrics and analytics tools.
• Exceptional writing and editing skills, with the ability to adapt tone and voice across audiences.
• Knowledge of AP style.
• Keen attention to detail and focus on quality control and approval processes.
• Excellent project management and time management skills.
• Excellent customer service and interpersonal skills for interacting with multiple stakeholders in a consensus-based environment.

Responsibilities

• Write, edit and curate AEO-aligned content across Saint Joseph’s digital footprint, including the sju.edu website, institutional subsites, go.sju.edu landing pages, paid content marketing pieces and other digital vehicles used to drive enrollment and revenue.
• Own and manage updates for the sju.edu homepage and newsroom with topical and engaging content that boosts reputation and brand.
• Lead efforts to continually enhance website content and consistency, design, usability and navigation; establish and maintain web standards; employ best practices in web design and SEO.
• Ensure Drupal CMS content is discoverable and optimized by applying SEO and GEO best practices and conducting keyword research and content gap analyses.
• Align web content with search strategy, monitor performance and translate data into actionable optimization recommendations.
• Coordinate content assets with other departments and manage production and optimization of content.
• Manage a bi-annual web content update calendar to keep sites current visually and editorially.
• Steward Saint Joseph’s brand across the website with consistent tone and image/content optimization.
• Use analytics tools to identify issues and suggest shifts and changes.

Skills

Writing & editing

AP style

Project management

Attention to detail

Stakeholder management

Analytics familiarity

Education

Bachelor's degree in writing or related field

Tools

Drupal CMS

Google Analytics

Anthology/Encompass

Slate CRM

Adobe Workfront

Adobe Creative Suite

Search Console

SiteImprove

Tag Manager

Job description

Position Title: AEO/SEO Writer

Time Type: Full time

Position Summary and Qualifications: The AEO/SEO Writer is an integral member of the Marketing and Communications storytelling team and will be responsible for planning, creating, editing, and publishing compelling and consistent content across sju.edu websites.
Reporting to the Senior Director of Brand Storytelling, this position will focus on the development of high-quality, optimized content across all University web pages, including the University newsroom, the homepage, departmental sites, enrollment-focused Slate pages, content marketing pieces, program pages and more. This includes regularly auditing and assessing all web content to ensure consistent AEO alignment. This individual will also serve as a web content strategist, responsible for translating performance data into actionable insights and adapting messaging for SEO and GEO best practices.
The AEO/SEO Writer is a strong writer and editor, a strategic thinker and a proactive partner — someone who doesn’t just execute content, but understands how content drives enrollment, engagement and brand positioning.
As a strong project manager, the AEO/SEO Writer works closely with the marcomm web team, has a keen eye for detail and will collaborate with subject matter experts cross-functionally to ensure web content is relevant, accurate, consistent and optimized.

Essential Duties and Responsibilities

• Write, edit and curate AEO-aligned content across Saint Joseph’s vast digital footprint, including the sju.edu website, institutional subsites, go.sju.edu landing pages, paid content marketing pieces and other digital vehicles used to drive enrollment and revenue.
• Own and manage updates for the sju.edu homepage and newsroom with topical and engaging content that boosts reputation and brand.
• Alongside Sr. Director of Brand Storytelling and Director of Web Experience, lead efforts to continually enhance website content and consistency, design, usability and navigation; to establish and maintain web standards; to employ best practices in web – in service of enhancing reputation, enrollment and engagement.
• Ensure web content managed in Drupal CMS is not only high-quality, but discoverable, measurable and continuously improving by applying SEO and GEO best practices and working alongside the University web team to conduct keyword research and content gap analyses.
• In partnership with the Sr. Directors of Brand Storytelling and Growth Marketing, work to align web content with search strategy, monitor and report on web content performance (traffic, engagement, conversions), translate performance data into clear insights and optimization recommendations and continuously refine web content based on performance trends.
• Work cross-functionally with other departments on content assets (images, program information, marketing information, video, social posts, etc.) and coordinate the production and optimization of content.
• Manage a bi-annual web content update calendar to ensure University sites are staying current, both visually and editorially.
• Steward Saint Joseph’s brand to maintain the tone, style, identity, across the website including image/content optimization.
• Leverage analytics tools (e.g., SiteImprove, Search Console, Google Analytics, Ahrefs, Tag Manager) to identify technical and content issues and suggest shifts and changes.

Secondary Duties and Responsibilities

• Manage University’s Announcements platform and its companion automated weekly digest e-newsletter.
• Support storytelling for other channels, including social media, e-newsletters and email, University Report, etc.
• Contribute to the overall success of the Office of Marketing and Communications and Saint Joseph’s University by performing all other duties and responsibilities as assigned.

Minimum Qualifications

Required

• Bachelor's degree in writing, journalism, computer science, web design or related field or the equivalent combination of education, experience and expertise.
• At least 1 year of experience developing and editing content, and using web technologies.
• Experience working in Drupal CMS
• Practical knowledge and application of AEO and SEO best practices and content optimization.
• Familiarity with content performance metrics and analytics tools
• Exceptional writing and editing skills, with the ability to adapt tone and voice across audiences.
• Knowledge of AP style.
• Keen attention to detail and focus on quality control and approval processes.
• Excellent project management and time management skills.
• Excellent customer service and interpersonal skills for interacting with multiple stakeholders in a consensus-based environment.

Preferred

• Experience working in a higher education environment.
• Highly organized with the ability to manage multiple projects and deadlines
• Collaborative mindset with experience working across cross-functional teams
• Google Analytics proficiency and/or certification.
• Experience with project management platforms like Adobe Workfront.
• Familiarity with Adobe Creative Suite.
• Experience with Anthology/Encompass email platforms and Technolutions Slate CRM.

Physical Requirements and/or Unusual Work Hours

• May require long periods spent in front of a computer.
• Weekend and after hours work may be required.

Pay Transparancy

The estimated pay range for this position is $55,000-$60,000. Offered salary will be commensurate with work experience and educational background.

Notice to Out of State Applicants

Saint Joseph’s University may only consider applicants from Pennsylvania, New Jersey, New York (not including New York City zip codes), and Delaware (Delaware residents must regularly be present for over 50% of work time on an SJU campus). If an employee must relocate to meet these conditions, financial assistance may be available but is not guaranteed.

Saint Joseph’s University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about – and to make a positive contribution to – our mission. Saint Joseph’s University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOE

Saint Joseph’s University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail [e-mail], visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University’s Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University’s response to reports and/or formal complaints, please visit www.sju.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.

Applicant Information & Disclosures

Please review this article of important information pertaining (but not limited) to: Background checks, the Form I-9, Equal Opportunity Employment (EOE), and Title IX.

Pay Transparency & Benefits Overview

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