AEO/SEO Web Content Strategist

Saint Joseph's University; Hall (IN); On-site; USD 55,000 - 60,000; Full time

Job summary

Saint Joseph’s University is seeking an AEO/SEO Writer to plan, create, edit, and publish optimized content across sju.edu. You’ll focus on SEO/GEO best practices and performance-driven messaging to support enrollment and brand goals.

Reporting to the Senior Director of Brand Storytelling, you will collaborate with web, marcomm, and subject matter experts to ensure accurate, engaging content that aligns with the university’s voice and web standards.

Qualifications

• Bachelor's degree in writing, journalism, computer science, web design or related field.
• At least 1 year of experience developing and editing content, and using web technologies.
• Experience working in Drupal CMS.
• Practical knowledge and application of AEO and SEO best practices and content optimization.
• Familiarity with content performance metrics and analytics tools.
• Exceptional writing and editing skills, with the ability to adapt tone and voice across audiences.
• Knowledge of AP style.
• Keen attention to detail and focus on quality control and approval processes.
• Excellent project management and time management skills.
• Excellent customer service and interpersonal skills for interacting with multiple stakeholders in a consensus-based environment.

Responsibilities

• Write, edit and curate AEO-aligned content across Saint Joseph’s digital footprint, including the sju.edu website, institutional subsites, go.sju.edu landing pages, paid content marketing pieces and other digital vehicles used to drive enrollment and revenue.
• Own and manage updates for the sju.edu homepage and newsroom with topical and engaging content that boosts reputation and brand.
• Lead efforts to continually enhance website content and consistency, design, usability and navigation; establish and maintain web standards; employ best practices in web design and SEO.
• Ensure Drupal CMS content is discoverable and optimized by applying SEO and GEO best practices and conducting keyword research and content gap analyses.
• Align web content with search strategy, monitor performance and translate data into actionable optimization recommendations.
• Coordinate content assets with other departments and manage production and optimization of content.
• Manage a bi-annual web content update calendar to keep sites current visually and editorially.
• Steward Saint Joseph’s brand across the website with consistent tone and image/content optimization.
• Use analytics tools to identify issues and suggest shifts and changes.

Skills

Writing & editing

AP style

Project management

Attention to detail

Stakeholder management

Analytics familiarity

Education

Bachelor's degree in writing or related field

Tools

Drupal CMS

Google Analytics

Anthology/Encompass

Slate CRM

Adobe Workfront

Adobe Creative Suite

Search Console

SiteImprove

Tag Manager

Job description

Saint Joseph’s University is seeking an AEO/SEO Writer to plan, create, edit, and publish optimized content across sju.edu. You’ll focus on SEO/GEO best practices and performance-driven messaging to support enrollment and brand goals.

Reporting to the Senior Director of Brand Storytelling, you will collaborate with web, marcomm, and subject matter experts to ensure accurate, engaging content that aligns with the university’s voice and web standards.