Copywriter

Saint-Joseph; Philadelphia (Philadelphia County); On-site; USD 60,000 - 67,000; Full time

Job summary

Saint Joseph’s University is seeking a Copywriter to join its brand storytelling and enrollment marketing team in Philadelphia. You will craft compelling, SEO-aligned content for digital ads, emails, webpages and print materials to support student recruitment and revenue goals.

Collaborating with Brand Storytelling and Growth Marketing, you will ensure messaging matches visuals, experiment with content via A/B testing, and optimize copy across multi-channel campaigns for diverse university

Qualifications

• Bachelor’s degree in writing, advertising, marketing or related field.
• 3+ years experience creating marketing copy and expressing nuanced ideas creatively.
• Experience on multimedia, multi-channel campaigns.
• Experience writing or editing in a variety of generational and channel-focused voices.
• Experience creating content for paid digital marketing platforms (Google Ads, Meta Ads).
• Experience with social media marketing and SEO/AEO best practices.
• Diverse portfolio of digital and print communications pieces.
• Excellent writing, editing and proofreading with strong grammar.

Responsibilities

• Write creative and compelling content for print and online media.
• Create marketing copy for ads, campaigns, emails, and more.
• Collaborate with storytelling, growth marketing and design teams.
• Incorporate SEO and AEO best practices into web content.
• Adjust copy based on analytics and A/B testing.

Skills

Creative writing

Marketing copy

SEO knowledge

AEO basics

Social media

Editing

Analytics

Education

Bachelor’s degree in writing/advertising/marketing

Tools

Drupal CMS

Anthology/Encompass

Adobe Workfront

Slate CRM

Job description

Position Title:CopywriterTime Type:Full timePosition Summary and Qualifications:The Copywriter is an integral member of the University’s brand storytelling and enrollment marketing team, focusing primarily on prospective audiences, recruitment and revenue generation. This role is responsible for conceptualizing, creating, editing and updating external-facing digital marketing and storytelling content that aligns with the University’s mission, vision, values and brand. This role reports to the Sr. Director of Brand Storytelling and works cross-functionally with colleagues in Enrollment Management, Admission, Advancement, Academic Affairs and Student Life.Essential Duties and Responsibilities:Write creative and compelling content to ensure that priorities and key messages are articulated clearly, succinctly and consistently in print and online, including digital ads, marketing campaigns, fundraising materials, reports, brochures, signage, event invitations, webpages, video scripts, emails, social media posts and more.Create short, pithy, creative marketing copy that furthers brand awareness, stimulates lead generation and engages key university audiences..Work across storytelling, growth marketing and design teams to ensure messaging aligns with visuals and broader campaign objectives.Craft persuasive copy for enrollment-focused print collateral and emails, supporting student recruitment efforts and communication strategies.Collaborate with Sr. Directors of Brand Storytelling and Growth Marketing to develop content that drives engagement and conversions.Incorporate SEO and AEO best practices into all web content, working alongside web team and AEO/SEO Writer to implement keyword research that informs writing and helps improve organic search performance.Work with the web team and AEO/SEO Writer to adjust copy based on the performance of digital content through analytics tools and A/B testing, adjusting strategies based on data insights to enhance engagement and user experience.Secondary Duties and Responsibilities:Pitch creative ideas and concepts that offer a unique interpretation or editorial opinion that reflect the SJU brand and support key messages and goals.Support content needs for internal and external University events like Admitted Student Days and Open Houses.Collaborate with the University’s design team to develop campaigns for marketing and reputation building contentEnsure that university brand standards are maintained.Produce other forms of content for publications, news, social media, advancement, alumni, and internal and executive communications.Other duties as assigned.Minimum Qualifications:RequiredBachelor’s degree in writing, advertising, marketing or related field.3+ years experience creating marketing copy and expressing nuanced ideas in a creative and accurate manner, in house or in a creative agency.Experience working on multimedia, multi-channeled campaigns.Experience writing or editing in a variety of generational and channel-focused voices — for example, grad vs. undergrad, meta ads vs. organic social, etc.Experience creating compelling content for Google Ads, Meta Ads and other paid digital marketing platforms.Experience with social media marketing and understanding of SEO and AEO best practices.Diverse portfolio that includes a variety of digital and print communications pieces.Excellent writing, editing and proofreading skills, including use of style guides, with the demonstrated command of correct grammar, punctuation and spelling.Superior ability to receive and assimilate critical feedback while adhering to deadlines and production schedules.PreferredExperience working in Drupal CMS and Anthology/Encompass email platform.Experience with project management platforms like Adobe Workfront.Experience working in and creating content for Technolutions Slate CRM.Curiosity about marketing in a higher education setting.Physical Requirements and/or Unusual Work Hours:May require long periods spent in front of a computer.Weekend and after hours work may be required.Pay Transparancy:The estimated pay range for this position is $60,000-$66,732 . Offered salary will be commensurate with work experience and educational background. Click here to learn more about the University's approach to pay and benefits transparency.Notice to Out of State Applicants:Saint Joseph’s University may only consider applicants from Pennsylvania, New Jersey, New York (not including New York City zip codes), and Delaware (Delaware residents must regularly be present for over 50% of work time on an SJU campus). If an employee must relocate to meet these conditions, financial assistance may be available but is not guaranteed.Saint Joseph’s University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about – and to make a positive contribution to – our mission. Saint Joseph’s University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOESaint Joseph’s University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail [e-mail], visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University’s Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University’s response to reports and/or formal complaints, please visit www.sju.edu/titleix . Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights .Applicant Information & DisclosuresPlease review this article of important information pertaining (but not limited) to: Background checks, the Form I-9, Equal Opportunity Employment (EOE), and Title IX.Pay Transparency & Benefits OverviewRead more about the university's approach to pay and benefits transparency .