Enrollment Marketing & Communications Manager

East Carolina University; Greenville (NC); Vor Ort; USD 63.000 - 72.000; Vollzeit

Zusammenfassung

East Carolina University seeks a Public Communications Specialist III to lead enrollment marketing and communications efforts. You will craft admissions materials across print, video and digital, coordinating with Marketing, Admissions, and other units to support recruitment goals.

You will develop content, manage the Admissions website, and supervise email campaigns and CRM sequences, while collaborating with Creative Services and external vendors as needed.

Qualifikationen

• Bachelor’s degree in marketing, communications or related field.
• 5 years marketing and communication experience, preferably in higher education.
• Proficiency with Adobe Creative Suite and Photoshop.
• Proficiency in WordPress or similar CMS and Salesforce CRM.
• Experience developing email content and multichannel communication plans.

Aufgaben

• Serve as Enrollment Services Marketing and Communications Manager.
• Collaborate with Marketing and Communications, Undergraduate Admissions, Graduate School, Honors College and other stakeholders.
• Develop and execute admissions marketing materials across print, video and digital.
• Create concepts, copy and layout consistent with university standards; manage project production with Creative Services.
• Produce digital, print and multimedia packages for student recruitment to target audiences.
• Manage the undergraduate Admissions web site and coordinate multiple content providers.
• Provide event support and occasional video/photography.

Kenntnisse

Marketing communications

Email marketing

Project management

Communication skills

Ausbildung

Bachelor’s degree in marketing or communications

Tools

Adobe Creative Suite

Photoshop

WordPress CMS

Salesforce CRM

Jobbeschreibung

East Carolina University seeks a Public Communications Specialist III to lead enrollment marketing and communications efforts. You will craft admissions materials across print, video and digital, coordinating with Marketing, Admissions, and other units to support recruitment goals.

You will develop content, manage the Admissions website, and supervise email campaigns and CRM sequences, while collaborating with Creative Services and external vendors as needed.