Public Communications Specialist III

East Carolina University; Greenville (NC); On-site; USD 63,000 - 72,000; Full time

Job summary

East Carolina University seeks a Public Communications Specialist III to lead enrollment marketing and communications efforts. You will craft admissions materials across print, video and digital, coordinating with Marketing, Admissions, and other units to support recruitment goals.

You will develop content, manage the Admissions website, and supervise email campaigns and CRM sequences, while collaborating with Creative Services and external vendors as needed.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 5 years marketing and communication experience, preferably in higher education.
• Proficiency with Adobe Creative Suite and Photoshop.
• Proficiency in WordPress or similar CMS and Salesforce CRM.
• Experience developing email content and multichannel communication plans.

Responsibilities

• Serve as Enrollment Services Marketing and Communications Manager.
• Collaborate with Marketing and Communications, Undergraduate Admissions, Graduate School, Honors College and other stakeholders.
• Develop and execute admissions marketing materials across print, video and digital.
• Create concepts, copy and layout consistent with university standards; manage project production with Creative Services.
• Produce digital, print and multimedia packages for student recruitment to target audiences.
• Manage the undergraduate Admissions web site and coordinate multiple content providers.
• Provide event support and occasional video/photography.

Skills

Marketing communications

Email marketing

Project management

Communication skills

Education

Bachelor’s degree in marketing or communications

Tools

Adobe Creative Suite

Photoshop

WordPress CMS

Salesforce CRM

Job description

Public Communications Specialist III

Position Number: 500639

Full Time or Part Time: Full Time

Anticipated Recruitment Range: $63,233 - $71,960

Position Type: Non-Faculty

Job Category: Non-Faculty Professional

Organizational Unit Overview:

University Communication (UC) translates ECU's message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.

UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Job Duties:

This position will serve as the Enrollment Services Marketing and Communications Manager.

This position will work directly with other staff from Marketing and Communications as well as the Office of Undergraduate Admissions, the Graduate School, Honors College and other constituents. This position will work closely with the Associate Director and the Director of Marketing Strategy to provide support and feedback to assist with the ongoing development of overall recruitment communication plans. This position will also be responsible for the following:

• Work with the marketing and admissions staff to create, update and schedule all types of admissions marketing materials including print, video and digital.
• Generate concepts as well as copy and layout consistent with university standards; also, working with university Creative Services and other resources to manage production of projects. Produce digital, print and multimedia packages for student recruitment aimed at specific target audiences.
• Work with outside vendors as needed to complete projects.
• Concept, write and produce emails for student recruitment. Manage the production and deployment of single emails as well as email sequences in a CRM.
• Manage the undergraduate Admissions web site. Develop web content and produce web pages, as well as coordinate work of multiple content providers.
• Occasional video and photography.
• Provide event support as needed.

50% Work with the marketing and admissions staff to create, update and schedule all types of admissions marketing materials including print, video and digital. Serve as a liaison with other campus communicators. Generate concepts as well as copy and layout consistent with university standards; also, work with university Creative Services and other resources to manage production of projects. Produce digital, print and multimedia packages for student recruitment aimed at specific target audiences.

25% Managing the undergraduate Admissions web site. Develop web content and produce web pages, as well as coordinate work of multiple web authors/content providers. Mediator between University Marketing constituents, and system administrators.

25% Concept, write and produce emails for student recruitment. Manage the production and deployment of single emails as well as email sequences in support of student recruitment activities.

Contingent Upon Availability of Funds

Minimum Education/Experience:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification Required by Statute or Regulation:

None

Preferred Experience, Skills, Training/Education:

• Degree in marketing, communications or related field.
• 5 years marketing and communication experience, preferably in higher education.
• Proficiency with Adobe Creative Suite and Photoshop.
• Good communication skills, both verbal and written.
• Strong organizational skills and attention to detail is preferred, including record keeping for reference and ongoing operations.
• Proficiency in Wordpress, or similar CMS.
• Proficiency with Salesforce or similar CRM.
• Experience developing email content and communication plans.
• Specific experience in student recruitment marketing, including experience with developing and executing multichannel communication plans.
• Experience with email optimization for delivery and response is also desired.
• Video and photography experience a plus.
• Ability to manage multiple complex projects involving several stakeholders.
• Experience working with project management software in a team setting desired.

Special Instructions to Applicant:

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.

Additional Instructions to Applicant:

In order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.

Job Close Date: 3/25/2026

Open Until Filled: No

Initial Screening Begins: 03/26/2026

jeid-1806a05c95f10f45839acfbb6957a295