Enrollment Communications Strategist

Texas A&M University-Victoria; Victoria (TX); On-site; USD 38,000 - 46,000; Full time

Job summary

Texas A&M University-Victoria is seeking a Manager of Enrollment Communications to lead recruitment, enrollment, and retention messaging. You will oversee campaigns across print, email, automation, and social media while coordinating with internal teams and outside vendors.

The role requires strong project management, CRM expertise, and experience designing content that engages prospective students through the enrollment lifecycle.

Qualifications

• Bachelor's degree or equivalent experience in communications, marketing, or related field.
• 5+ years of related experience in enrollment communications or marketing.

Responsibilities

• Manages daily enrollment communications operations across printed materials, digital content, emails, automation, and social media.
• Develops campaigns that engage students from inquiry through enrollment and ongoing engagement.
• Coordinates schedules, content, design, production, and distribution of recruitment materials.

Skills

Campaign management

CRM systems

Email marketing

Content development

Project management

Written & verbal communication

Education

Bachelor's degree in communications

Tools

CRM platforms

Microsoft Office

Web content management systems

Analytics tools

Job description

Texas A&M University-Victoria is seeking a Manager of Enrollment Communications to lead recruitment, enrollment, and retention messaging. You will oversee campaigns across print, email, automation, and social media while coordinating with internal teams and outside vendors.

The role requires strong project management, CRM expertise, and experience designing content that engages prospective students through the enrollment lifecycle.