Enrollment Strategy Lead — Undergrad & Grad

Plymouth State University; Plymouth (NH); On-site; USD 60,000 - 108,000; Full time

Job summary

Plymouth State University is seeking a Director of Admissions and Enrollment Marketing, Graduate and Undergraduate, to lead enrollment efforts across undergraduate, graduate, and professional programs. This senior position reports within the shared services model and coordinates campus recruitment activities, program partnerships, and enrollment marketing alignment to advance state and university goals.

With a Bachelor’s degree (Master’s preferred) and 7–10 years in higher education admissions,

Qualifications

• Bachelor’s degree; Master’s preferred.
• 7–10 years of progressive experience in higher education admissions or enrollment management.
• Leadership across campus partnerships, recruitment coordination, admissions operations, and enrollment goals.

Responsibilities

• Serve as the primary admissions and enrollment management representative within the shared services model.
• Coordinate undergraduate recruitment activity across first-year and transfer populations.
• Support graduate and professional program recruitment and industry partnerships.
• Align enrollment marketing with campus priorities and campaigns.
• Provide leadership for admissions staff and workflow development.
• Monitor funnel progress and dashboards to identify barriers or opportunities.

Skills

Leadership

Relationship building

Enrollment management

Strategic planning

Cross-functional collaboration

Education

Bachelor’s degree

Master’s preferred

Job description

Plymouth State University is seeking a Director of Admissions and Enrollment Marketing, Graduate and Undergraduate, to lead enrollment efforts across undergraduate, graduate, and professional programs. This senior position reports within the shared services model and coordinates campus recruitment activities, program partnerships, and enrollment marketing alignment to advance state and university goals.

With a Bachelor’s degree (Master’s preferred) and 7–10 years in higher education admissions,