Paid Search Specialist for Enrollment Growth

Pearson; Juneau (AK); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson in the United States is seeking a Specialist, Performance Marketing to manage paid search campaigns across Google Ads and SA360, optimize bids, keywords, and ad copy, and report on enrollment impact.

You will collaborate with analytics, enrollment, and marketing teams, ensure accurate tracking, and contribute to testing and optimization to improve cost per enrollment and overall ROI.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.

Skills

Paid Search

Google Ads

Google Analytics

Bidding strategies

Keyword research

Campaign optimization

Excel

Data analysis

Communication

Attention to detail

Tools

SA360

Microsoft Ads

Google Analytics

Excel

Tagging & tracking tools

Job description

Pearson in the United States is seeking a Specialist, Performance Marketing to manage paid search campaigns across Google Ads and SA360, optimize bids, keywords, and ad copy, and report on enrollment impact.

You will collaborate with analytics, enrollment, and marketing teams, ensure accurate tracking, and contribute to testing and optimization to improve cost per enrollment and overall ROI.