Enrollment Growth Marketing Manager

Prestonwood Christian Academy

Plano (TX)

On-site

USD 80,000 - 110,000

Full time

14 days+

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Job summary

Prestonwood Christian Academy is seeking a Marketing Lead to drive enrollment marketing strategy, managing digital marketing, website strategy, paid advertising, SEO, analytics, and brand initiatives. You will collaborate with Admissions, Communications, academic leadership, and external partners to strengthen the PCA brand and increase qualified enrollment inquiries.

The role emphasizes owning PCA’s website optimization, developing annual plans, leading PPC/SEO campaigns, and coordinating

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years of professional marketing experience.
Experience developing integrated digital marketing campaigns.
Experience managing websites and SEO.
Experience with GA4 and GTM preferred.
Experience with Google Ads and Meta advertising preferred.
Experience working with marketing automation and CRM platforms.
Strong understanding of conversion optimization.
Excellent project management skills.
Ability to analyze data and make strategic recommendations.
Experience managing agency relationships preferred.

Responsibilities

Own the strategy, optimization, and ongoing management of the PCA website to maximize enrollment conversion.
Develop and execute annual digital marketing plans aligned with enrollment goals.
Manage SEO strategy and oversee implementation with external partners.
Lead paid search, paid social, geofencing, display advertising, and retargeting campaigns.
Optimize landing pages and website user experience to improve conversion rates.
Serve as the primary marketing partner for the Admissions team.
Develop marketing campaigns that drive inquiries, applications, event registrations, and enrollment.
Manage CRM and email marketing automation campaigns.
Develop enrollment collateral and admissions presentations.
Monitor KPIs including: Website traffic, Inquiry generation, Conversion rates, Cost per lead, ROI on advertising
Present monthly marketing performance reports and recommendations.
Serve as the primary day-to-day liaison with PCA's digital marketing and website agency.
Coordinate projects with outside vendors and ensure timely execution of marketing initiatives.
Ensure brand consistency across all digital platforms.
Develop brand standards and marketing resources for departments across the school system.
Lead cross-functional marketing projects from planning through execution.
Prioritize multiple initiatives while managing timelines and project stakeholders.