Enrollment Growth Marketer & Copywriter (Organic & Paid)

Impact-Theory-3; West Hollywood (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) retirement plan

Flexible PTO

Audible subscription

ITU access

Books: Radical Confidence, Principles

Job summary

Impact Theory is seeking a Performance Marketer for ITU to own organic enrollment growth and programmatic content across social, email, and webinars. The role requires hands-on creation of copy, landing pages, and campaigns with a clear growth trajectory.

You’ll work solo on posts, emails, and pages, with a creative team for editing. This four-month assignment may extend or convert based on business needs and performance.

Qualifications

• 4+ years driving growth for a direct-to-consumer subscription, online education, info-product, or creator-led business.
• Exceptional writing skills; copy-first output across posts, newsletters, and landing pages.
• Hands-on experience running webinars or masterclasses with clear conversion impact.
• Working knowledge of email systems: segmentation, lifecycle automation, and deliverability.
• Strong understanding of organic distribution on professional networks (LinkedIn).
• Comfort with unit economics: CAC, LTV, payback, and churn.
• Proficient in CRM or marketing automation, GA4, and data validation.
• Onsite availability Monday–Friday at our West Hollywood location.

Responsibilities

• Own organic growth strategy and content distribution for ITU across social, email, and landing pages.
• Own newsletter calendar, audience growth, segmentation, and deliverability.
• Lead webinar and masterclass lifecycle from topic to replay, optimizing enrollment conversion.
• Own landing pages, lead magnets, checkout flow, and offer architecture across ITU tiers.
• Write host scripts and advertiser copy; translate briefs into compelling host voice.
• Maintain source-of-truth reporting across HubSpot, GA4, Stripe, PayPal, and PayKickstart.
• Scale paid acquisition with testing, creative inventory, and payback metrics; collaborate with teams.
• Collaborate with ITU Product and Partnerships teams; deliver a clear handoff at end of assignment.
• Document campaigns and provide a thorough handoff with baselines and next steps.

Skills

Direct-to-consumer growth

Copywriting

Webinar/masterclass execution

Email marketing

Content strategy

Growth analytics

Organic distribution knowledge

Independent work

Tools

HubSpot

GA4

Stripe

PayPal

PayKickstart

LinkedIn

Meta Ads

YouTube Ads

Job description

Impact Theory is seeking a Performance Marketer for ITU to own organic enrollment growth and programmatic content across social, email, and webinars. The role requires hands-on creation of copy, landing pages, and campaigns with a clear growth trajectory.

You’ll work solo on posts, emails, and pages, with a creative team for editing. This four-month assignment may extend or convert based on business needs and performance.