Performance Marketer — ITU Growth & Copy Lead

Impact Theory, LLC; West Hollywood (CA); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) retirement plan

Flexible PTO

Audible subscription

Full access to ITU

Job summary

Impact Theory is seeking a Performance Marketer to own organic enrollment growth for Impact Theory University. You will drive registrations from social, newsletters, and webinars, writing copy and managing the funnel end-to-end.

This hands-on role requires producing posts, emails, and landing pages yourself, with a creative team for edits as needed. The position is a temporary, full-time assignment covering a team member’s parental leave (≈4 months) with potential extension or conversion based

Qualifications

• 4+ years driving growth for a direct-to-consumer subscription, online education, info-product, or creator-led business.
• Exceptional writing skills for long-form social posts, newsletters, webinars, and landing pages.
• Hands-on experience running webinars or masterclasses as conversion motion.
• Working knowledge of email segmentation, lifecycle automation, and deliverability.
• Proficiency with HubSpot or equivalent, GA4, and data validation.
• Ability to work onsite, Monday through Friday at West Hollywood.

Responsibilities

• Own organic social strategy and day-to-day execution for ITU growth.
• Identify content that drives enrollments and build repeatable distribution systems.
• Own newsletter editorial calendar, list growth, segmentation, and deliverability.
• Own full lifecycle of free webinars and masterclasses from topic to enrollment.
• Own landing pages, lead magnets, checkout flow, and offer architecture across ITU tiers.
• Write host-read scripts and advertiser ad copy for podcasts and YouTube properties.
• Maintain reporting across HubSpot, GA4, Stripe, PayPal, and PayKickstart.

Skills

Exceptional writing

Copy-first

Webinar experience

Email marketing

CRM/marketing automation

GA4 analytics

LinkedIn organic distribution

Unit economics

Onsite work West Hollywood

Tools

HubSpot

GA4

Excel

Job description

Impact Theory is seeking a Performance Marketer to own organic enrollment growth for Impact Theory University. You will drive registrations from social, newsletters, and webinars, writing copy and managing the funnel end-to-end.

This hands-on role requires producing posts, emails, and landing pages yourself, with a creative team for edits as needed. The position is a temporary, full-time assignment covering a team member’s parental leave (≈4 months) with potential extension or conversion based