Organic Growth Marketer & Copywriter

Impact Theory; West Hollywood (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement plan

Flexible PTO

Audible subscription

Access to Impact Theory University

Two complimentary books

Job summary

Impact Theory is seeking a hands-on Growth Marketer to drive ITU enrollment through organic and paid channels. You will own copy, landing pages, emails, and webinar-based conversion, writing posts and sequences end-to-end with a focus on unit economics.

This temporary full-time role requires on-site work in West Hollywood and flexibility to extend based on performance. You will manage the editorial calendar, optimize nurture sequences, and coordinate with cross-functional teams to scale

Qualifications

• 4+ years driving growth for a direct-to-consumer subscription, online education, info-product, or creator-led business, with personal ownership of an enrollment or revenue number.
• Exceptional writing skills; copy-first — hooks, long form social media text posts, newsletter copy, webinar scripts, and landing pages are produced by you, not briefed out.
• Hands-on experience running webinars or masterclasses as a conversion motion with clear impact on show-up and enrollment.
• Working knowledge of email systems: segmentation, lifecycle automation, deliverability.
• Understanding of organic distribution on LinkedIn and ability to write convincingly in another person’s voice.
• Comfort with unit economics—acquisition cost, LTV, payback, churn.
• Proficiency with a CRM/marketing automation platform (HubSpot or equivalent), GA4, and spreadsheets; able to pull/validate data.
• Paid acquisition experience (Meta/YouTube/Google) is a plus but not required.
• Availability to commit to the full duration of the temporary assignment.
• Ability to work onsite, Monday through Friday at West Hollywood location.

Responsibilities

• Own organic social strategy for long-form text posts and day-to-day execution across the Impact Theory brand and founder accounts; manage cadence, formats, hooks, and funnel to email list to enrollment.
• Identify content that already drives enrollments and build repeatable distribution systems.
• Collaborate with stakeholders to shape content for ITU conversions.
• Own the newsletter editorial calendar, list growth, segmentation, and deliverability.
• Build and optimize nurture sequences to move free subscribers to paying ITU members.
• Own open rates, click rates, and email-attributed enrollment.
• Own full lifecycle of free webinars and masterclasses: topic selection, registration pages, promotional/reminder sequences, live experience, offer presentation, replay windows.
• Drive improvements in registration rate, show-up rate, and webinar-to-enrollment conversion.
• Coordinate with Production, Product, and talent on scheduling, prep, and delivery.
• Own landing pages, lead magnets, checkout flow, and offer architecture across ITU tiers.
• Improve paid conversion, onboarding, churn reduction, and win-back.
• Write/test direct-response copy across funnel stages.
• Write host-read scripts and ad copy for advertisers on podcast/YouTube; translate briefs into host-friendly copy.
• Partner with Partnerships and Ad Ops on creative intake and approvals.
• Meet campaign delivery deadlines.
• Maintain source-of-truth reporting across HubSpot, GA4, Stripe, PayPal, and PayKickstart.
• Produce weekly/monthly enrollment, CAC, LTV, and churn reporting.
• Highlight risks/opportunities to leadership with clear recommendations.

Skills

Copywriting

Content strategy

Email marketing

Webinar production

Unit economics

Analytics

CRM proficiency

Onsite presence

Tools

HubSpot

GA4

Paid ads

Job description

Impact Theory is seeking a hands-on Growth Marketer to drive ITU enrollment through organic and paid channels. You will own copy, landing pages, emails, and webinar-based conversion, writing posts and sequences end-to-end with a focus on unit economics.

This temporary full-time role requires on-site work in West Hollywood and flexibility to extend based on performance. You will manage the editorial calendar, optimize nurture sequences, and coordinate with cross-functional teams to scale