Senior Performance Copywriter—Enrollment Growth

Success Academy Charter Schools; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Full benefits program

Career growth opportunities

Collaborative team environment

Job summary

Success Academy Charter Schools in New York is seeking a Senior Copywriter for Performance Marketing to craft messaging and creative concepts that drive measurable results across digital channels. The role blends strategy, audience insights, and performance-focused writing to elevate enrollment and engagement.

The ideal candidate has 5–8+ years in copywriting with performance marketing experience, a proven portfolio, and proficiency across paid social, display, email, and conversion-focused

Qualifications

• 5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.
• Strong portfolio demonstrating performance-focused campaigns and measurable business results.
• Exceptional copywriting and editing skills.
• Experience writing for paid social, digital advertising, email, and conversion-focused channels.
• Understanding of customer journeys, audience segmentation, and marketing funnels.
• Ability to balance brand storytelling with conversion objectives.
• Experience using data and testing to improve creative performance.

Responsibilities

• Develop integrated performance marketing campaigns that drive applications, event registrations, lead generation, and enrollment.
• Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.
• Partner with creative, marketing, analytics teams and partner teams to translate insights into creative strategy.
• Contribute to testing roadmaps and creative experimentation.
• Write high-performing copy across paid social, digital display, landing pages, search, videos, email/CRM, SMS campaigns, Direct Response and DM Campaigns, event promotion campaigns, enrollment marketing materials, retargeting and nurture campaigns.
• Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff.
• Translate educational outcomes and school experiences into compelling, easy-to-understand audience benefits.
• Build differentiated messaging that addresses awareness, consideration, and conversion stages.
• Create audience-specific creative frameworks and testing hypotheses.
• Analyze campaign performance and apply learnings to future creative.
• Develop and iterate on headline, messaging, and creative tests.
• Partner with analysts and marketers to understand conversion drivers.
• Continuously improve performance through experimentation and optimization.
• Partner with designers and art directors to create high-performing creative assets.
• Collaborate with performance marketing, enrollment, brand, and communications teams.
• Present creative concepts and campaign recommendations to stakeholders.

Skills

Copywriting

Performance marketing

Direct response

Digital marketing

Editing

Brand storytelling

Data-driven

Tools

Meta Ads

Google Ads

YouTube

TikTok

Job description

Success Academy Charter Schools in New York is seeking a Senior Copywriter for Performance Marketing to craft messaging and creative concepts that drive measurable results across digital channels. The role blends strategy, audience insights, and performance-focused writing to elevate enrollment and engagement.

The ideal candidate has 5–8+ years in copywriting with performance marketing experience, a proven portfolio, and proficiency across paid social, display, email, and conversion-focused