Enrollment Growth Leader – Bay Area Private School

Alpha School; Santa Maria (CA); On-site; USD 213,000 - 288,000; Full time

Job summary

Alpha School is hiring for a Director of Enrollment to grow one Bay Area campus with families who will thrive in the Alpha model. The role is on-site in Palo Alto or San Rafael, five days a week, with a focus on building local demand and protecting our selectivity.

You will own the entire enrollment journey—from first inquiry to onboarding—while leading campus tours, hosting open houses, and reporting weekly on pipeline health. Expected to close high-quality conversions.

Qualifications

• 3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month.
• End-to-end ownership of client/admission journey: application, needs assessment, offer, decision, onboarding.
• Measurable growth or customer-acquisition number owned, incl. lead generation and local partnerships.
• 7+ concurrent client/family relationships at different stages tracked in a CRM or database.
• Concrete example of recommending against your own product when it wasn’t the right fit.
• Hands-on use of AI tools in client-facing workflow (prep, outreach, summaries, follow-up).
• Experience leading in-person tours/meetings for high-net-worth clients or executives.
• Strong written/spoken communication with executive presence for high-stakes conversations.
• Experience managing multi-touch relationships over weeks with non-immediate commitment.
• Willingness to relocate within 60 days to Palo Alto or San Rafael; on-site only.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.
• Own the end-to-end enrollment journey: inquiry, needs assessment, campus tour, shadow day, decision, onboarding.
• Lead tours, open houses, and information sessions defending the AI-powered learning model to analytical parents.
• Maintain 7+ active family relationships with tracked status and next actions in HubSpot and SIS.
• Report weekly on pipeline health and conversion quality, and rewrite local admissions playbook and SOPs.

Skills

Premium client-facing roles

End-to-end admissions

AI tools in workflows

In-person tours

Lead generation & partnerships

Relationship management

Tools

HubSpot

SIS

CRM software

Job description

Alpha School is hiring for a Director of Enrollment to grow one Bay Area campus with families who will thrive in the Alpha model. The role is on-site in Palo Alto or San Rafael, five days a week, with a focus on building local demand and protecting our selectivity.

You will own the entire enrollment journey—from first inquiry to onboarding—while leading campus tours, hosting open houses, and reporting weekly on pipeline health. Expected to close high-quality conversions.